Apple Inc. Is Still The Big Bad Bull

“There Is More In The Making”

(Flickr)

The first company to hit a trillion dollar valuation continues to refine their strategies and will continue to generate heavy revenue. On October 30th, Apple will be holding an event in Brooklyn, to reveal it’s newest releases. This comes in light of the September Summit, which left some disappointed. At least in the sense that they didn’t hear of anything more than the iPhone and the iWatch (most likely a calculation to keep attention of the product). The Brooklyn event’s tagline is “there is more in the making”, and is expected to reveal new iPad Pros, Macs, and more. This time around Apple’s expected to reveal two redesigned iPad Pro models, a new MacBook, and other upgrades to the Mac line. There are some speculations that it can be something new all together, a leap in the AR realm. The visuals for the event, which shows the Apple logo graphically animated in many different ways, may be alluding to the new iPad Pro. It is set to be equipped with Adobe Photoshop CC and is culminating much anticipation. For what it’s worth, this will be their first event held in Brooklyn, which may convey a newer direction Apple may be headed.

The Electric Canvas

Adobe held it’s Adobe MAX conference in Los Angeles this week. At the event, the official announcement which includes Photoshop CC on the new iPad was finally made. Expect the official hype train for this to start rolling in to Brooklyn on the 30th of October. The immensely successful app will surely reflect on the new iPad’s revenue (CC makes up for half of Adobe’s revenue). Besides having a premium tablet, the addition of such an app makes at even more of an investment to artists, and the regular user alike. I also believe that the time we are in now, with the popularity of editing pictures and making “memes” just for the sake of entertainment on social media at the highest level it has ever been, the incentive to purchase is higher (The mobile phone greatly limits Photoshop CC of it’s capabilities.) The deal leaves Apple getting commission on each Creative Cloud subscription.

Calculations

Pre-orders for the iPhone XR set into effect this week. The more affordable version of the new iPhone releases drops right in time for it to get hot and spread right in time for shopping season. These are some of the obvious, but sometimes maybe not so obvious calculations made by Apple that make them the company that they are today. It is the same reason that they held two events about one month away from each other. This gives each product a broader spectrum of attention. Calculations which revolve around increments. Incremental changes that bring PROFIT. In the example of the Apple Watch, they could have released the first with the same, larger face size that they have now, but increasing it each year means that they will SELL more watches. The release of the XR, as I stated in the last article, I believe may be their best selling phone to date. This is due to the fact that they are offering a premium Apple phone that is similar to their $1000 phone for about $749, which is truly a decent value today, at least taking in to consideration Apple’s position in today’s society.

(Flickr)

Equations

Besides the fact that they sell quality product, I believe paying attention to detail when it comes to Apple’s releases can be enlightening as to why they are a $3 trillion company. The incremental upgrades to products, and their releases bring in enormous revenue. It is the same reason why next year, when Apple releases the next big phone, with the upgrades that they possibly already have on the burner (increments), we may be singing the same tune. This year, the company reversed its strategy, launching the most expensive versions first, and higher pricing relative to last year should boost average selling prices. In addition to altering the iPhone strategy, the same is likely to happen with the iPad Pro this year. In 2017, the company launched 10.5- and 12.9-inch versions of its high end tablet in June, this year they seem to be targeting a fall launch schedule, which will more target the holiday shopping season. I Know First is bullish with AAPL stock in the long term.

The Newest Apple iPhone XS Revealed In September Summit

Apple’s September Summit Take-Aways

Last week, Apple kicked off their annual September event. Their main unveilings included the new Apple Watch 4 and the iPhone XS/XS Max. The XS saw it’s release on Friday, with the larger XS Max set to release in the coming week. As usual, the iPhone has upgrades to the previous iPhone X, which investors can be happy about because it’s another display of Apple’s way of incrementally and almost minimally upgrading a phone and gathering big sales in the process. Though it’s fair to say they are still delivering a premium product that can be called the best.

  (By Mike Deerkoski – Flickr)

The new Apple in-house built A12 bionic chip is giving competitors a run for their money. As expected, multi-core performance isn’t a vast difference over the A11 Bionic from the 2017 iPhone X, but single core performance see’s a noticeable improvement.

Upcoming For Apple

It should also be noted that the more affordable iPhone XR will be released in October. The Apple Watch 4’s release, which will receive more attention in the next article, will surely shake up sales as well. With these three new products, effects on stock should be noticeable in the coming weeks or month (especially during the holiday season and days like mothers/fathers day).

A few other advancements on Apple’s side that may effect sales are the new higher price of insurance/theft protection going up to $299 for a $100 increase. The removal of the headphone jack from the new iPhone may also lead to a boost in sales of Beats, AirPods and other bluetooth audio devices. Lastly, the battery price will increase after it was lowered for the year of 2018. Some people were left a bit disappointed following the summit, but I think this is Apple knows exactly what they are doing. With more to come this year including the highly anticipated new iPad and improved AirPods, the only way to go is up.

No Competition

In comparison to Android’s current flagships, it’s a clean sweep for the A12 all around. In tests run by Geekbench 4, 3D Mark, Slingshot Extreme and GFX Bench, the new chip powering the XS and XS Max destroys all the competition, with second place coming in to none other than their own iPhone X. The Bionic A12 proves to be the real deal. The A12 is generations ahead of others, but soon enough they will be releasing 7 nanometer chips of their own. QualComm claims to have a 7nm release coming soon.

As I mentioned earlier, the $3 trillion company has not reached anything close to a ceiling and is still on the rise. It is worth another mention that Apple has mastered the art of business. They make great product, and at the same time truly know how to implement the right amount of upgrade in bits and pull in big sales throughout the year in the process.

(Pixabay)

I Know First is certainly bullish on AAPL stock, as detailed in this article published on May 1st

APPL stock is with 43% return since this bullish forecast.

Source: Yahoo Finance