Apple’s September Summit Take-Aways
Last week, Apple kicked off their annual September event. Their main unveilings included the new Apple Watch 4 and the iPhone XS/XS Max. The XS saw it’s release on Friday, with the larger XS Max set to release in the coming week. As usual, the iPhone has upgrades to the previous iPhone X, which investors can be happy about because it’s another display of Apple’s way of incrementally and almost minimally upgrading a phone and gathering big sales in the process. Though it’s fair to say they are still delivering a premium product that can be called the best.
(By Mike Deerkoski – Flickr)
The new Apple in-house built A12 bionic chip is giving competitors a run for their money. As expected, multi-core performance isn’t a vast difference over the A11 Bionic from the 2017 iPhone X, but single core performance see’s a noticeable improvement.
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It should also be noted that the more affordable iPhone XR will be released in October. The Apple Watch 4’s release, which will receive more attention in the next article, will surely shake up sales as well. With these three new products, effects on stock should be noticeable in the coming weeks or month (especially during the holiday season and days like mothers/fathers day).
A few other advancements on Apple’s side that may effect sales are the new higher price of insurance/theft protection going up to $299 for a $100 increase. The removal of the headphone jack from the new iPhone may also lead to a boost in sales of Beats, AirPods and other bluetooth audio devices. Lastly, the battery price will increase after it was lowered for the year of 2018. Some people were left a bit disappointed following the summit, but I think this is Apple knows exactly what they are doing. With more to come this year including the highly anticipated new iPad and improved AirPods, the only way to go is up.
In comparison to Android’s current flagships, it’s a clean sweep for the A12 all around. In tests run by Geekbench 4, 3D Mark, Slingshot Extreme and GFX Bench, the new chip powering the XS and XS Max destroys all the competition, with second place coming in to none other than their own iPhone X. The Bionic A12 proves to be the real deal. The A12 is generations ahead of others, but soon enough they will be releasing 7 nanometer chips of their own. QualComm claims to have a 7nm release coming soon.
As I mentioned earlier, the $3 trillion company has not reached anything close to a ceiling and is still on the rise. It is worth another mention that Apple has mastered the art of business. They make great product, and at the same time truly know how to implement the right amount of upgrade in bits and pull in big sales throughout the year in the process.
I Know First is certainly bullish on AAPL stock, as detailed in this article published on May 1st
APPL stock is with 43% return since this bullish forecast.
Source: Yahoo Finance