“There Is More In The Making”
The first company to hit a trillion dollar valuation continues to refine their strategies and will continue to generate heavy revenue. On October 30th, Apple will be holding an event in Brooklyn, to reveal it’s newest releases. This comes in light of the September Summit, which left some disappointed. At least in the sense that they didn’t hear of anything more than the iPhone and the iWatch (most likely a calculation to keep attention of the product). The Brooklyn event’s tagline is “there is more in the making”, and is expected to reveal new iPad Pros, Macs, and more. This time around Apple’s expected to reveal two redesigned iPad Pro models, a new MacBook, and other upgrades to the Mac line. There are some speculations that it can be something new all together, a leap in the AR realm. The visuals for the event, which shows the Apple logo graphically animated in many different ways, may be alluding to the new iPad Pro. It is set to be equipped with Adobe Photoshop CC and is culminating much anticipation. For what it’s worth, this will be their first event held in Brooklyn, which may convey a newer direction Apple may be headed.
The Electric Canvas
Adobe held it’s Adobe MAX conference in Los Angeles this week. At the event, the official announcement which includes Photoshop CC on the new iPad was finally made. Expect the official hype train for this to start rolling in to Brooklyn on the 30th of October. The immensely successful app will surely reflect on the new iPad’s revenue (CC makes up for half of Adobe’s revenue). Besides having a premium tablet, the addition of such an app makes at even more of an investment to artists, and the regular user alike. I also believe that the time we are in now, with the popularity of editing pictures and making “memes” just for the sake of entertainment on social media at the highest level it has ever been, the incentive to purchase is higher (The mobile phone greatly limits Photoshop CC of it’s capabilities.) The deal leaves Apple getting commission on each Creative Cloud subscription.
Pre-orders for the iPhone XR set into effect this week. The more affordable version of the new iPhone releases drops right in time for it to get hot and spread right in time for shopping season. These are some of the obvious, but sometimes maybe not so obvious calculations made by Apple that make them the company that they are today. It is the same reason that they held two events about one month away from each other. This gives each product a broader spectrum of attention. Calculations which revolve around increments. Incremental changes that bring PROFIT. In the example of the Apple Watch, they could have released the first with the same, larger face size that they have now, but increasing it each year means that they will SELL more watches. The release of the XR, as I stated in the last article, I believe may be their best selling phone to date. This is due to the fact that they are offering a premium Apple phone that is similar to their $1000 phone for about $749, which is truly a decent value today, at least taking in to consideration Apple’s position in today’s society.
Besides the fact that they sell quality product, I believe paying attention to detail when it comes to Apple’s releases can be enlightening as to why they are a $3 trillion company. The incremental upgrades to products, and their releases bring in enormous revenue. It is the same reason why next year, when Apple releases the next big phone, with the upgrades that they possibly already have on the burner (increments), we may be singing the same tune. This year, the company reversed its strategy, launching the most expensive versions first, and higher pricing relative to last year should boost average selling prices. In addition to altering the iPhone strategy, the same is likely to happen with the iPad Pro this year. In 2017, the company launched 10.5- and 12.9-inch versions of its high end tablet in June, this year they seem to be targeting a fall launch schedule, which will more target the holiday shopping season. I Know First is bullish with AAPL stock in the long term.