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The $750 iPhone XR is reportedly not selling as well as expected. Based on Apple’s latest earnings report, iPhone unit sales is flat. Global sales of tablets is also shrinking. It is therefore a great relief to learn that Apple successfully persuaded Amazon (AMZN) to sell iPhones and iPads in America and other countries.
Amazon is the third-ranked vendor of tablets with its Fire Android products. It pleases me that Amazon agreed to be a direct reseller of iPads.
I previously harped about it many times – AAPL’s price movement is largely dictated by how many units of iPhones it sold. AAPL dipped post-earnings last November 2 because investors are scared that iPhone sales have peaked. The management’s decision to no longer report unit sales of iPhones going forward is worrisome for some investors. It was perceived as tacit admission that iPhone unit sales has really peaked. The mood now is that Apple can no longer rely on the iPhone for growth.