Apple Stock News: New VP and Managing Director of Greater China

Apple Stock News

For the latest Apple Stock News, AAPL closed at $151.02 on July 19, 2017. It had a gain of 0.98% from its previous close on July 18, 2017, at $150.08 per share.

apple stock news

Source: Apple Newsroom

Apple announced on July 18 that the company has appointed Isabel Ge Mahe, a China-born Wireless Technologies leader, as the vice president and managing director of Greater China. This move is in the hope of “deepening our team’s connections with customers, government and businesses in China to advance innovation and sustainability”, said Isabel.

The smartphone giant seems to be experiencing some trouble in China. Apple has been facing increasing competition from local players and more pressure from regulators. However, this newly created position shows the positive sign that Apple is on the right track toward winning back the market.

Isabel has led Apple’s wireless technology team for over nine years. According to Apple’s release, she has worked closely with R&D team and carrier partners in China to bring more customized features to the iPhone and iPad.

China still represents one of the most promising market to Apple. The fast-growing middle class stands as a large potential customer base. It is obvious to the naked eyes that Isabel is perfectly positioned for this new role. She would more than likely to be tasked to capture the second-largest economy.

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