Apple Stock News: Trade-In Program Expanded

Apple Stock News

Apple has now officially expanded its trade-in program to include non-Apple devices, as rumors hinted at months earlier. The company will now let customers trade in Android, BlackBerry, or Windows Phone smartphones in exchange for credit towards an iPhone. The trade-in program is limited to several smartphone models made by Samsung, HTC, LG, Sony, Blackberry, and Nokia.

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The Reuse and Recycling Program allows customers to receive credit towards the immediate purchase of an iPhone 5c, iPhone 6, or iPhone 6 Plus, and the credit value depends on the age and condition of the device traded in. Customers are also now able to trade in their PC for credit towards a new Mac. The credit cannot be used for an Apple Watch, however. Consumers can begin the process either online or in one of Apple’s first-party retail stores.

The trade-in program is the latest in a series of steps Apple has taken to lure Android users in recent months. The iPhone 6 and 6 Plus drove the highest Android switch rate of any iPhone launch in the last three years. The timing of this program happens to coincide with the launch of Samsung’s new flagship smartphones, the Galaxy S6 and S6 Edge. These phones will launch around the world on April 10th, and Apple is hoping to get users to upgrade to the new iPhone from the Galaxy S5 instead of to the new Samsung device.

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