Apple today released a new iPhone 5s advertisement called “Parenthood”. The ad highlights various iOS apps and products for parents and children, such as My Teeth, Drawnimal, Pet Manager Pro, and Kinsa. The ad comes ahead of the Smart Home appliance integration with iOS 8 this fall. Sources also indicate that apple has been developing its own line of connected hardware for the home.
The ad ends with the “You’re more powerful than you think” tagline, which was first seen in Apple’s “Powerful” ad in April and its “Strength” ad earlier this month.
Despite the touching ad, many Apple enthusiasts are still waiting for iPhone 6 release before going out and buying new iPhones. It would not be surprising if Apple’s third financial quarter reflected this sentiment in the form of lackluster iPhone 5s sales.
– Joe Stempel