Apple Stock News: Price Increase for iPhone 15, iPhone 15 Ultra, Apple Watch Sensors, Tap to Pay in the Netherlands

Apple Stock News: iPhone 15 Pro Models Expected to More Expensive


Apple Stock News: DigiTimes predicts the upcoming iPhone 15 Pro and iPhone 15 Pro Max to cost at least $100 more than their predecessors. The current iPhone 14 Pro starts at $999, while the iPhone 14 Pro Max starts at $1,099. DigiTimes forecasts the iPhone 15 Pro to range from $1,099 to $1,199, and the iPhone 15 Pro Max to range from $1,199 to $1,299. This price hike might lead to lower sales of these models, estimated around 77 million units in 2023, down from the initial estimate of 83 million units, reflecting a broader industry decline of over 5% year-on-year. Earlier reports by Bloomberg’s Mark Gurman and analyst Jeff Pu also indicated potential price increases for the new Pro models. The iPhone 15 series is expected to be revealed on September 12, with pre-orders likely on September 15 and the launch on September 22.

Replace Pro Max Model This Year


There’s a new rumor suggesting that Apple might name their upcoming high-end 6.7-inch iPhone 15 model the “iPhone 15 Ultra” instead of the “Pro Max.” This idea was prominent in rumors from sources like analyst Ming-Chi Kuo in late 2022 and early 2023, but has lost traction, with focus shifting to its potential release as a new high-end device next year.

Notably, Apple’s naming choices can change during development, as seen with past products like AirPods Max (expected to be “AirPods Studio”) and visionOS (expected to be “xrOS”). This suggests the possibility that the “Ultra” moniker could still be in consideration for the current “Pro Max” model.

Future Apple Watch Sensors


Apple is exploring the possibility of adding color sampling sensors to upcoming Apple Watch models, which could enable the watch faces to match the colors of the user’s clothing and band. A recently granted patent describes the use of light sensors beneath the watch display to measure external object colors. These sensors would emit red, green, and blue light to measure RGB reflectance levels. Algorithms would then match these colors to a list of watch band colors and within a clothing-specific color range, creating a coordinated look.

While patents don’t guarantee immediate implementation, this highlights Apple’s interest in enhancing the smartwatch’s visual appeal alongside its health and fitness features. Apple is actively researching sensor expansions for the Apple Watch, including blood glucose monitoring technology. CEO Tim Cook has indicated that the Apple Watch is still in the early stages of development, with various capabilities being explored.

Tap to Pay in the Netherlands


Apple has introduced Tap to Pay on iPhone in the Netherlands, as reported by This feature lets iPhones serve as payment terminals for independent sellers, small merchants, and large retailers. Introduced in February 2022, Tap to Pay enables contactless payments through Apple Pay, credit/debit cards, and digital wallets, using just an iPhone – no extra hardware needed. It uses NFC technology and supports PIN entry for security. Adyen and SumUp are the initial platforms offering this in the Netherlands, while other platforms like Rabobank and Revolut will follow. Apple Store locations in the Netherlands will also adopt this feature. It’s available on iPhone XS or newer models and expands on its presence in the U.S., the U.K., Australia, and Taiwan.

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