Apple Stock News: Apple to Report Third Quarter Earnings on August 3
Apple Stock News: Apple will report its earnings results for the third quarter of the 2023 fiscal year on Thursday, August 3. Analysts expect the company to report revenue of around $81.5 billion, which would be a decline of around 2% compared to the year-ago quarter. Apple launched three new Macs in the quarter, including a 15-inch MacBook Air, an updated Mac Studio, and an updated Mac Pro. The quarter also saw the launch of the Apple Card savings account for U.S. residents.
Apple Launches Online Store in WeChat
Apple has launched an online store in China’s WeChat app, the Tencent-owned social media platform, in a move to reach more Chinese consumers. The store will offer the full line of Apple products, including iPhones, iPads, and Macs. Customers will be able to purchase products through WeChat and enjoy free shipping, as well as three-hour delivery and access to Apple’s trade-in program.
The launch of the Apple store in WeChat is part of a broader strategy by Apple to expand its sales in China. The company has already opened stores on other social media platforms, such as Alibaba’s Tmall, and has also experimented with live streaming events in China. China’s smartphone market has been declining in recent years, but Apple has bucked the trend. In the first quarter of 2023, Apple’s share of the Chinese smartphone market reached 19.9%, its highest level since 2014.
The launch of the Apple store in WeChat is likely to help the company continue to grow its market share in China. WeChat is one of the most popular social media platforms in the world, with over 1.2 billion users. The store will give Apple a direct line to these users, making it easier for them to purchase Apple products.
Apple’s Vision Pro Headset to Use Custom DRAM Chip
Apple’s upcoming Vision Pro headset will use a new type of dynamic random access memory (DRAM) chip that has been custom designed to support the headset’s R1 input processing chip. The DRAM chip is said to be supplied by SK hynix and will feature an increased number of input and output pins to minimize delays.
The Vision Pro headset is powered by a pair of chips, the main M2 processor and the R1 input processing chip. The R1 chip is responsible for processing all of the information coming from the headset’s 12 cameras, five sensors, and six microphones. It then streams the images to the displays within 12 milliseconds, which is eight times faster than the blink of an eye. The custom DRAM chip will help to ensure that the Vision Pro headset provides a virtually lag-free view of the world. It will also allow the headset to support more advanced features, such as eye tracking and hand tracking.
