Apple Stock News: “Time to Walk”, Changing In The IDFA

The Future Of Mobile Marketing: What Apple Is Changing In The IDFA


Top Apple Stock News: Apple will change its Advertising Identifier (IDFA), a key tool for targeting users for advertising purposes. IDFA is an identification code assigned to every iPhone, iPad, Mac, and Apple TV. By tracking IDFAs, marketers can determine which websites a device has visited, which apps it has downloaded, and which advertisements the device has clicked on. This allows advertisers to accurately determine which products might interest users based on their past online behavior.

(Figure :Share of smartphone users that use an Apple iPhone in the United States from 2014 to 2021- Source:

It is anticipated that changing IDFA access from default to subscription will result in many users dropping out of membership. This can make IDFA targeting much less relevant than it has been in the past. Online advertising companies such as Facebook have targeted users for most of their advertising tools using IDFA. Thus, Apple’s changes could ultimately disrupt the entire online advertising ecosystem. The changes are likely to be a net benefit to the consumer as they improve the privacy and security of iOS users. It is worth noting that Facebook generated 40% of US revenue as of the last quarter, with nearly all of that revenue coming from advertising. Besides, according to the figure above, about 45% of smartphone users in the US use an iPhone. Hence, it is safe to say that the IDFA changes will affect a significant portion of Facebook’s user base, which could account for many billions of annual ad revenue. 

The New Feature “Time to Walk” By Fitness +


Apple is adding celebrity-led walking workouts to Fitness Plus, and new walks will be added every Monday through the end of April. “Time to Walk” combines music and inspirational monologues from renowned musicians, athletes, and actors.  Each episode of Time to Walk features “personal life moments” from every influencer’s life and career, as well as lessons, memories, and moments of frivolity. Celebrities will also present a playlist of songs after the call to keep them motivated for the rest of the walk and beyond. “Time to Walk” episodes will automatically download to Fitness Plus subscribers’ Apple Watch and play through Bluetooth headphones. Walkers will have access to common exercise metrics such as time, pace, heart rate, and distance, and Apple says Time to Walk will display photos on your Apple Watch that are tied to each guest’s history. 


Companies that sell digital fitness classes have gained new customers since the pandemic closed gyms worldwide, but now they have a huge new competitor. According to the latest research from Counterpoint’s IoT, the global smartwatch market posted a healthy 20% revenue growth in H1 2020 despite the COVID-19 pandemic and shipments remaining flat compared to the same period of last year’s service. Apple contributed more than 50% of the total market revenue in H1 2020.

Apple Stock News: India’s Emerging Apple 5G Market:144 Million Units By 2025


The iPhone 12 brings impressive sales to Apple, and the company is expected to significantly increase production in 2021 to meet strong demand for its 5G offerings. Fifth-generation smartphones will soon start growing in India. Apple has struggled to grab significant market share in India due to its premium pricing. It reportedly held just 2% of the Indian smartphone market at the end of 2019. Apple doubles its market share in India to 4% For 2020. Counterpoint Research predicts that 5G smartphone shipments in India could grow more than nine-fold in 2021 to 38 million units, up from about 4 million last year.


Apple shipped over 3.2 million iPhones in India in 2020, up 60% from 2019. The supply surge comes just months after Apple launched its online store in the country and offered customers a wide range of funding and upgrade options, AppleCare +, and lucrative perks such as a free AirPods set when purchasing an iPhone 11. Apple could benefit greatly in the Indian 5G smartphone market in the long term, as shipments are expected to reach 144 million units by 2025. This forecast makes the company’s shares very promising for an investor. Apple reports $1.41 per share on revenue of $103.28 billion. The longer work from home continues, the longer Apple can benefit from the increased demand for personal devices such as the iPad and Mac. Apple shares have been on the rise since April and have nearly doubled since the pandemic, reaching over $ 140 in January 2021.

Read More About Apple Stock News in 2021

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