Apple Stock News: Archives

Tag: beats deal

Apple Stock News: Archives

Tag: beats deal

Beats, NBA Audio Partnership Has A Nice Sound

Beats To Become Official Audio Partner Of NBA

By Original: Matthew Raymundo (Public Domain via WikiMedia Commons)

 

“This partnership with the NBA is the perfect alignment for Beats. It feels like coming home.” -Luke Wood, President of Beats By Dr. Dre

Tip Off

In my previous article, I wrote about Apple’s position and advancements in the sports realm. Included was, how a deal with the NBA would be the most fitting of any other sport. As well as, besides the deals to distribute iPads to the MLB and NHL sidelines, that Apple’s biggest strength in sports comes from the athletes being seen wearing their headphones. Several days later, it was announced that Beats would become the official headphone, home speaker, and audio partner of the National Basketball Association. This is a partnership of 2 brands that evolved into forces which emanate style and influence culture.

Apple Closes Beats Deal

Apple Inc. officially celebrated its acquisition of Beats Electronics and Beats Music last Friday, indicating that it closed the 3 billion dollar deal for the company.

Apple released this statement on its website, “Today we are excited to officially welcome Beats Music and Beats Electronics to the Apple family. Music has always held a special place in our hearts, and we’re thrilled to join forces with a group of people who love it as much as we do. Beats cofounders Jimmy Iovine and Dr. Dre have created beautiful products that have helped millions of people deepen their connection to music. “

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