By Original: Matthew Raymundo (Public Domain via WikiMedia Commons)
“This partnership with the NBA is the perfect alignment for Beats. It feels like coming home.” -Luke Wood, President of Beats By Dr. Dre
In my previous article, I wrote about Apple’s position and advancements in the sports realm. Included was, how a deal with the NBA would be the most fitting of any other sport. As well as, besides the deals to distribute iPads to the MLB and NHL sidelines, that Apple’s biggest strength in sports comes from the athletes being seen wearing their headphones. Several days later, it was announced that Beats would become the official headphone, home speaker, and audio partner of the National Basketball Association. This is a partnership of 2 brands that evolved into forces which emanate style and influence culture.