Apple Surpasses Streaming Giant Spotify

“The worlds most famous and popular language is music” – Psy

As of this week, Apple Music has surpassed Spotify’s paid subscriber count in the United States, making it the number one streaming service in the country. According to Digital Music News, Apple music, with a growth rate of 5% and over 20 million U.S. subscribers, is growing faster than Spotify. However, Spotify still holds the reign worldwide with over 70 million subscribers compared to Apples 45 million.

This is a big win for Apple, but it will be hard to get a global win on Spotify. The majority of iPhone users reside in the United States, so it is easier for them to use Apple Music since it is built into iOS. That being said, Spotify has an advantage on Apple due to it’s free streaming feature. Although they have to listen to ads, Spotify has 170 million users with the inclusion of those who stream for free.

(Source: Gear Patrol)

Apple does have an advantage over Spotify in a couple areas. For starters, Apple Music has 10 million more songs than Spotify. Also, being that Apple is such a giant company, it is easier for them to snatch exclusive albums. For example, Dr Dre’s highly anticipated album, Compton, was only available to be streamed on Apple Music upon release. As Apple releases more exclusive content, it will bring more Spotify users over. Also, with Apple’s upcoming video streaming service, there is rumored to be a package that combines both the music and video services, another source of new users.

To better compare the two, rap star Drake released an album on both streaming services. Spotify advertised the album like crazy, placing the rapper into virtually all their playlists. Unfortunately, their efforts did not pay off as Apple Music users streamed his album, Scorpion, 170 million times to Spotify’s 130 million in the first 24 hours of release. So, although Spotify has more subscribers, they seem to be less engaged with the content.

AAPL up past week, beating the DOW by 1%.

AAPL & DOW (Source: Yahoo Finance)

Apple Aims To Better iPhone Performance and Price

“If there’s a way to do it better – find it”- Thomas Edison

(Source: Flickr)

As fall approaches, so do the rumors of the brand new iPhone. This year Apple is planning to do something that everyone can rally behind: cut iPhone prices. Ming-Chi Kuo, Apple’s most prominent insider, has stated that new iPhone prices could be fewer than $300 their current price.

There will be three phones revealed this year: a cheaper iPhone X at $600, iPhone X at $800, and iPhone X Plus at $900. The upcoming iPhone X is clocking in 10% faster than past single core performance and an increase of ram from 3gb to 4gb. Although not as big of a performance upgrade as any other iPhone release, Apple is putting most of the improvements in iOS 12 to increase speed and fluidity.

New iPhone Renders (Source: Macworld)

 

The upcoming iPhone is also rumored to be incorporating a USB-C to Lightning Cable with purchase. The company seeks to have compatibility within all Apple devices, since the new MacBooks don’t support the current USB-A charger. The new charger would give up to 18W, allowing fast charging, which charges an iPhone to 50% in under 30 minutes.

USB-C to Lightning (Source: Apple)

Apple’s stock has been volatile the past week.

AAPL (Source: Yahoo Finance)

Apple’s Upcoming Product Updates Build On Predecessors

“We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives” -Tim Cook

(Source: Wikimedia)

 

Apple Maps From The Ground Up

When Apple Maps was launched in 2012, it was met with nationwide controversy as the GPS service was imprecise and users were ending up at the wrong destination. Apple plans to change this as they have been rebuilding Apple Maps from the ground up for four years. The iOS map app currently uses third party data for mapping, which is unsatisfactory for Apple’s ability to make the best mapping platform possible. Thus, the new Apple Maps will rely on first person data collected from iPhone user data, providing more accurate and precise directions. The use of iPhone data allows Apple Maps to find the quickest routes possible, since it uses user data to locate traffic and how individuals get to their destination. Also, to provide accuracy, the company has deployed Apple vans across the country to take photos and map out roads.

Rebuilding Apple Maps is the only way the company believes it could create the best mapping software possible. Apple SVP, Eddie Cue, stated, “We have been working on trying to create what we hope is going to be the best map app in the world, taking it to the next step. That is building all of our own map data from the ground up.” The new Apple Maps will first be available to San Francisco on iOS 12, followed by a U.S. roll-out.

Apple Maps Car (Source: Flickr)

AirPods Get Luxurious

Apple’s ludicrously successful wireless headphones, AirPods, are rumored to be getting a high end version in 2019. Reports coming out are stating that the new AirPods will have noise cancellation, water resistance, biometrics, and an increased range. One of the biggest issues surrounding Apple’s Beats and AirPod line is that they aren’t antiperspirant, preventing users from working out with them on. So these higher end headphone will solve the problem and widen Apple’s headphone market to the fitness sector. In recent years, the company has been promoting positive health and one way they are advancing this is through biometric sensors. Biometrics will allow runners to see their heart rate and view their workout progress through the Health app.

AirPods (Source: Flickr)

Apple’s stock has been volatile this past week, dipping slightly late Friday afternoon.

AAPL Price (Source: YCharts)

In a Rare Move, Apple Admits to Faulty MacBook Keyboard

“Design is not just what it looks like and feels like. Design is how it works.” – Steve Jobs

(Source: Pixabay)

In 2015, Apple ditched their classic keyboard design for a new, sleeker keyboard with a “butterfly” mechanism for their MacBook and MacBook Pro line. Apple claimed this new keyboard was 40% thinner, making it much easier and fluid to type.

Consumers started reporting that the keyboard was faulty and that just a tiny bit of dust caused the keyboard to repeat letters or not respond properly. Being that these devices started at $1,299, users were mad that Apple was not making an effort to address such a fault. Three years and three lawsuits later, Apple has finally stated that they will fix the faulty butterfly keyboard, free of charge.

In other news, analyst Eric Ross of Cascend Securities stated that, iPhone’s supply chain was “healthy and growing again”. This may be due to the restocking of the iPhone X, which is selling better than expected, causing suppliers to revamp selected parts for the device. Morgan Stanley analyst Katy Huberty stated that the upcoming iPhone will be at cheaper cost as Apple looks to drop prices by 2%. So, this increase in supply may be for the new iPhone, releasing this September, which the company expects to sell greater quantities than last year.  

Apple’s stock was down .64% on Friday as an escalated fear of a trade war mounted a dip in the market.

(Source: Yahoo Finance)

Apple May Take a Hit From Escalating Trade War

You want to be the pebble in the pond that creates the ripple for change”- Tim Cook

(Source: Wikipedia)

The Building Trade War

On Monday morning, President Trump ordered the United States Trade Representatives to find $200 billion worth of Chinese goods to tariff. China responded by putting a tariff on $50 billion worth of U.S. goods. Trump has since threatened to enact yet another tariff on the country. Such escalation is sparking fear of a “trade war”.

A trade war spells trouble for Apple, a company headquartered in California and who manufactures mostly in China. The United State’s biggest import from China is smartphones, totaling $70.4 billion in 2017. JP Morgan has stated that “A substantial portion of China’s exports are western products manufactured locally — [such as] Apple (AAPL) iPhones.” Almost 20% of Apple’s revenue comes from China, as the company shipped over 41 million phones there. Although Apple has received reassurance from President Trump that they would not be on the list of items subjected for the tariff, the tech company still may be affected.

(Source: Wall Street Journal)

Will Tariffs Take a Bite out of Apple?

Apple has been increasing its inventory by 3.3 billion in preparation for possible repercussions. The company has many rightful worries on when and how they may be affected. Tariffs may affect Apple’s suppliers, causing major delays or a rise in costs. Fear also spawns over the possibility of a repeat of 2016: Apple services being banned by China. In doing so, China could make a huge push for citizens to use Chinese smartphones over American ones. Also, if China were to tax iPhones, prices would rise and Apple would be driven out of the market.

How the Market Reacted

Apple’s stock has slumped since the announcement of the additional tariffs.

(Source: YCharts)

Apple Snags Media Giant Oprah Winfrey For Their Streaming Service

“The biggest adventure you can ever take is to live the life of your dreams.”- Oprah Winfrey

(Source: Flickr)

On June 15th, Apple formed a multi-year production partnership with Oprah Winfrey, the media tycoon. The two are joining forces to collaborate on content for Apple’s upcoming subscription based streaming service. It is currently unknown what Oprah will be producing, but Apple stated that, “Together, Winfrey and Apple will create original programs that embrace her incomparable ability to connect with audiences around the world.”

This partnership is a huge win for Apple because Oprah brings to the table her dedicated fan base. This phenomenon goes by the name of the “Oprah Effect”. The Oprah Effect is when any product associated or endorsed by Oprah Winfrey see a huge boost in sales. For instance, after Oprah Winfrey bought 10% of Weight Watcher stock, more than 600,000 members joined the program. Apple looks to carry over this trend to their new service with hopes that Oprah’s huge audience will start watching the new streaming service.

Oprah’s partnership is a drop in the bucket compared to Apple’s approximately one billion dollar investment into its streaming service. With decreasing iPhone sales, Apple hopes that this streaming service will be a home run for them. However, it is going to be competing against companies putting in more than triple the amount of investment into their streaming services, such as Netflix who just acquired former President Obama.

Following the announcement, Apple’s stock gained.

(Source: YCharts)

Apple Takes Action to Protect Users’ Privacy

“Privacy to us is a human right.”- Tim Cook, CEO of Apple

(Source: Flickr)

Apple’s core goal is to create excellent the best product possible while respecting the privacy of those who use their software. Privacy is a huge concern for Apple in a time in where it seems that our lives are public for all to see. Thus, Apple is taking a huge step forward to try and protect it’s valued customers from immoral data apps and law enforcement.

On June 12th, Apple updated its App Store policy to restrict all apps from harvesting the data of other apps and contacts that iPhone users have. This is direct attack on Facebook who collects data for marketing and acquisition opportunities through their VPN app, Onavo. This App Store update comes after Facebook was involved in the Cambridge Analytica scandal, where millions of users data was taken from Facebook unbeknownst to them.

(Source: Pixabay)

Last year, Apple took a lot of flack for not giving the FBI access to a terror suspect’s iPhone data. The news was so big that the President of the United States switched to an Android over Apple’s refusal. However, the FBI went to a third party and got the phone unlocked through them, a data breach that Apple found worrisome.

The company will now go forward with a brand new update which gives iOS devices that are prone to the hack a new software called “USB Restriction Mode”. This mode stops hackers by restricting data from being transferable after an iOS device has been locked for an hour.

Law enforcement are astonished by this update and ridicules Apple for it. They feel as if American citizen’s safety is in danger if they cannot access suspects personal data. To Apple, this isn’t just a law enforcement problem, but a problem for any criminal willing to bypass the iOS encryption. So, they are satisfied with this update as privacy is fundamental to them.

Apple’s stock price has decreased from June 12th to June 13th by .82% and volume increased by 26.83%. 

On June 13th, the S&P 500 was also down due to anticipation and the eventual exercise of the Fed hiking interest rates to 2% occurred

(Source: YCharts)

(Source YCharts)

 

As Always Apple Tops Expectations and Stays Different – WWDC 2018

“You want to be the pebble in the pond that creates the ripple for change”

– Timothy d. Cook, Chief Executive Officer of Apple Inc.

[Image Source: T3.com]

As a follow up to last week’s article, Apple’s Worldwide Developers Conference (WWDC) kicked off on June 4, 2018 and many of the highlights that were to expect took place in the event.

The yearly event was entirely software-based this year, despite early expectations to see more hardware-related announcements. The event included all of the latest updates to Apple’s platforms- iOS, macOS, watchOS, and tvOS, along with some improvements to Siri and bigger plans focused on strengthening privacy and security and reducing technology addiction. These enhancements to Apple’s platforms were designed to optimize the overall Apple user experience.

So… What’s NEW?

[Image Source: cultofmac.com]

Craig Federighi, Apple’s senior vice president of Software Engineering, explained over and over how iOS 12 is all about making things faster and more reliable for new and older devices like the iPhone 6 Plus, which would see apps open up to 40% faster and the camera would launch up to 70% quicker. This is the ‘No iPhone Left Behind’ update with every device capable of running iOS 11 being ready to run iOS 12 when it arrives. In addition, the iOS 12 will also include a new feature called Group FaceTime. The video chat service that right now only connects pairs of people will enable up to 32 to chat online together. The change is significant and useful for friends jumping online together, family member chatting and business meetings with distant coworkers.

This inclusivity did not include Apple Watch users who have the first-generation watches launched in April, 2015 and were still available for porches 20 months ago. The WatchOS 5 capabilities go from competitive Activity Rings to enhanced web page interaction.It is part of Apple’s goal towards a solid, reliable experience with minimal bugs and no battery-throttling or hidden activities scandals bubbling up. Apple was reasonably upfront that it couldn’t deliver the experience it wanted with the first Watch’s hardware.

With Emphasis on privacy was paramount, Apple discussed how it was building on the features from last year which prevented cross-site tracking, to make adverts follow you around less.

The new MacOS software goes further. It will be possible not to be tracked on sites where there are Like or Share buttons from social networks. Intelligent Tracking Prevention, helps block social media ‘Like’ or ‘Share’ buttons and comment widgets from tracking users without permission.

The new tvOS 12 aerial screensaver features on Apple TV 4K, includes aerials shot from space by NASA astronauts aboard the International Space Station.

Siri update includes making suggestions based on the things the user does regularly, like ordering a soy latte from Starbucks every morning or ordering sushi on Sundays.

 

[Image Source: zdnet.com]

Apple also announced a new Shortcuts app as part of iOS 12 that lets the users tie together multiple steps into a single Siri request. Another new feature called Shortcuts works with third-party apps. For example, the phrase “Siri, I lost my keys” can pull up the Tile app, showing you where you left them. Shortcuts also work on the HomePod and Apple Watch if that’s where you talk to Siri.

Apple’s latest software-based updates satisfy expectations and follow with an increase of 3.2% in AAPL stock in past 5 days. Stock price jumped from $189.98 to $193.51 per share since WWDC 2018 event.

[Image Source: Yahoo Finance]

Following the above, APPL stock grows every year with WWDC announcements. With Apple’s new and improved software, AAPL stock is expected to continue growing in the long-term estimation, as long as it remains updated and innovative.

What to Expect – Apple WWDC 2018

[Image Source: T3.com]

Apple’s Worldwide Developers Conference kicks off on June 4, 2018 at the McEnery Convention Center in San Jose, Calif. The primary focus of the event is contenting pros, and decision makers for technical sessions and brainstorming over the direction of Apple’s software universe in the coming year.

In contrast to last year, Apple is expected to introduce new software, with some hardware announced. In addition, Apple is also expected to update operating systems for Mac computers, the Apple Watch and Apple TV.

What to Expect?

As of last year, Apple used the event as a launch pad not just for OS updates- macOS High Sierra, Apple iOS 11, but also for major hardware moves – MacBook Air, new iMacs.

This year Apple is expected to update its mobile iOS and computing-centric macOS operating systems. The software update for existing iPhones and iPads is expected to be called iOS12 while the next version of macOS is still under wraps. Naturally, you can expect stability and performance improvements with the new operating systems.

Apple’s Siri is expected to get smarter as Apple’s offering has fallen woefully behind competitors like Amazon’s Alexa and Google’s Assistant in recent years.

WWDC is a developer’s event, but that hasn’t stopped Apple from introducing new hardware products in the past. For this year’s event the chances that Apple will introduce new products are slim, but if they do, users should expect updated MacBook, improved Airpods and maybe a new Apple Watch.

OLED is a new display technology, used to create thin, power efficient and bright display. In the 2017 iPhone X, Apple started adopting OLEDs and it is expected to introduce new OLED modules in its 2018 WWDC. As OLEDs provide a better image quality, and are also thinner, lighter, flexible and more efficient than LCDs, it is only a matter of time until Apple will switch to OLEDs with all its iPhones and mobile device.

Investors’ expectations for new and improved software and hardware follow with an increase of 1.59% in AAPL stock in 3 days. Stock price jumped from $187.11 to $190.15 per share.

[Image Source: Yahoo Finance]

Following the above, APPL stock grows every year with WWDC announcements. With Apple’s new and improved software hardware expected this year AAPL stock is expected to continue growing in the long-term estimation, as long as it remains updated and innovative.

Apple Stock Forecast: Why The Apple Mac Mini And iPad Mini Deserve Upgrades

Apple Stock Forecast

motek 1The article was written by Motek Moyen Research Seeking Alpha’s #1 Writer on Long Ideas and #2 in Technology  – Senior Analyst at I Know First

Summary:

  • Warren Buffet’s revelation that his Berkshire Hathaway bought 75 million more Apple shares in Q1 boosted the stock beyond my 12-month price target of $188.
  • I was correct to say that the $100 billion stock repurchase program was a strong incentive for long-term investors like Buffett to fall in love more with Apple.
  • I would like to discuss now the importance of updating the other products of Apple. Apple needs to take care of its loyal horde of Mac Mini and iPad Mini customers.
  • The availability of Intel’s Kaby Lake-G Core i7 and Core i5 with on-package AMD Radeon RX Vega M should compel Apple to produce an upgrade to the 2014-era Mac Mini.
  • The iPad Mini 4 is also almost three years old. It deserves a 2018/2019 version. The 8-inch form factor of the iPad Mini makes it a comfortable gaming device.

Apple (AAPL) has already delivered my previous 12-month price target of $188. It is justified to do some profit-taking now. The reason for AAPL’s quick rise to above $188 is due to Warren Buffett’s May 3 evening revelation that his Berkshire Hathaway team bought 75 million more Apple shares in Q1 2018. Buffett raising his bet on Apple obviously inspired institutional investors and hedge fund managers.

AAPL’s closing price rose from $176.21 in May 3 to $188 by May 11. AAPL even hit a new 52-week high of $190.37 on May 10.

(Source: Yahoo Finance)

I was correct to claim that the $100 billion stock repurchase plan of Apple was aphrodisiac to long-term value investors like Warren Buffett. Warren Buffett or his Berkshire Hathaway obviously suspected prior to the Q2 FY 2018 earnings report that Apple will allocate a massive portion of its cash from abroad for stock buybacks. Apple only announced its $100 billion share buyback program after it did its Q2 earnings report last May 1.

I do not have any real evidence but Berkshire Hathaway bought 75 million  AAPL shares in the first quarter of this year because it already got a hint from Apple’s management that it will allocate $100 million for share buybacks. Buffett has always been in love with the value presented by share buybacks.

Apple Has To Buy Back Loyalty of Disgruntled Mac Mini And iPad Users

I now would like to discuss the value in Apple upgrading its long-disregarded products. I am sure Mr. Buffett will agree that there are long-term benefits to fulfilling the needs of long-time Apple Mac Mini and iPad Mini customers. There’s long-term reward in buying back the loyalty and spending power of frustrated Mac Mini and iPad Mini users who bought other brands because Apple is very tardy in upgrading its small form Mac computer and iOS tablet. The last update to the Mac Mini was in 2014. The iPad Mini 4 was released in 2015. These two products obviously were discarded to the low priority list of Apple.

The Importance of the Mac Mini

The late Steve Jobs himself was the proud presenter of the first Mac Mini small form factor Mac computer in 2005. Jobs called it a very tiny but robust computer. My takeaway was the Mac Mini was Mr. Jobs’ effort to cater to people who can’t afford an iMac or Mac Pro.

It was also a clever way to persuade Windows loyalists to buy a Mac computer that can work with any third-party peripherals. Apple offered the first version of the Mac Mini for just $499. It was a successful marketing strategy in converting many Windows users to switch to the Mac system.

The bottom line is it was Apple’s Mac Mini design that inspired Intel (INTC) to create its Next Unit of Computing [NUC] reference design for tiny Windows/Linux computers. Unfortunately, the death of Steve Jobs made the Mac Mini a non-priority product under Tim Cook. This is the reason why the Mac Mini’s development is now far behind its Windows NUC counterparts.

I used to own an x86 Mac Mini 2006 version but it died from overheating due to its long years of service as a video & photo editing workstation. I still have a 27-inch iMac 2007 version that still works but it is currently in unused status along with my electric guitar. My point is Apple is slow in updating its Mac products compared to its Windows PC rival companies.

Frustrated Mac Mini customers found better small form factor computers from Windows-centric manufacturers. It was also easy for me to create a cheap hackintosh Mac OS X 10.7.5 using a $300 NUC from Gigabyte. Other graphic artists I know made Mac OS X Sierra hackintosh computers from sub-$500 NUC computers.

There are millions like me who will only buy a Mac Mini again if Apple makes a 2018 or 2019 upgrade to its 2014 Mac Mini. Apple can make an entry-level and high-margin Mac Mini models now that can appeal to 100 million PC gamers, CAD (Computer Aided Design) artists, video editors, content creators, game developers, and web designers/graphic designers.

Intel’s Kaby Lake G Core i7 and Core i5 has on-package Radeon RX Vega M GPUs (Graphics Processing Units). This Intel design can match the graphics performance of a GTX 1060 GPU from Nvidia (NVDA). Add 16GB of DDR4 RAM and a $1,199 Mac Mini can already be a decent graphics workstation machine or a gaming PC.

A Mac Mini that has Kaby Lake G Core i7 can match or even outperform Intel’s Hades Canyon design. The Hades Canyon tiny computer scored 363,499 under the Ice Storm Unlimited Graphics test of FutureMark 2013. The chart below also illustrates how a Kaby Lake G-equipped Mac Mini could also be a decent CAD workflow/graphics design workstation.

(Source: AnandTech)

Sad but true, there are millions more creative industry professionals who would have stayed on the Mac platform if only Apple did not forget the development of the Mac Mini computer.  The stiff global competition for graphic design, CAD layouts, and game developments projects made creative professionals and content creators be more cost-conscious. It is really hard to justify investing in $3K iMacs or $5 Mac Pro machines when contractual website development or UI/UX design jobs only offer 20 to 30% operating margins.

I sold a $3.5 Mac Pro before because it was too pricey a machine for doing $5 logos, $40 wedding video editing projects, and $30 wedding album Photoshop layout jobs. Apple’s Mac business doesn’t have to cater to mid-tier and high-end models only. The sub-$700 Mac Mini is an entry-level machine that can appeal to a lot of gamers and creative professionals.

The iPad Mini Is Apple’s Perfect Mobile Gaming Device

I will buy 750 more AAPL share if Apple also updates a new version of the iPad Mini 4. The 8-inch design of this tablet makes it the perfect mobile gaming machine. Apple needs to improve the cooling system of the iPad Mini and it can be the best mobile gaming device on the planet today. I also overheated an iPad Mini 4’s motherboard from excessive gaming (4 to 8 hours every day of continuous playtime). Mobile Legends, Arena of Valor, Injustice 2 were all my favorite overheating-inducing iOS games.

My point is that Apple can reduce costs of replacing under-warranty damaged iPhones. Excessive gaming is usually the culprit why less than 1 year old iPhones go kaput. The iPad Mini 4 was a great gaming device that will not overheat if you do not play it continuously for 6 hours.  Older gamers (35 years old and above) also have weaker eyesight that needs bigger-screen devices to play comfortably.

By keeping the iPad Mini updated with the latest CPU/GPU chips and advanced cooling systems, Apple has a durable/reliable device for serious mobile gamers.

A $249.99 iPad Mini 5 with A10X Fusion chip can be the best mobile gaming gadget. The top-grossing Fortnite and PUBG Mobile iOS Battle Royale games are obviously suited to larger devices like the 8-inch iPad Mini. The 4.7-inch display of an iPhone is just too small to see and shoot fast-running opponents.

Apple should also take into account that the tablet is an important platform that generates $13.9 billion in gaming revenue.

(Source: Newzoo)

Conclusion

Apple must never disregard the potential long-term contribution of the Mac Mini and iPad Mini. These entry-level products can actually enable their owners to earn more money so they afford to buy flagship products like the Mac Pro and iPad Pro.

Its bullish one-year market trend forecast score backs my buy rating for AAPL. I Know First has a high 0.7 predictability score on the one-year forecast tab for AAPL. It means I Know First’s stock-picking algorithm has an excellent history of correctly predicting the 12-month market performance of Apple’s stock.

 

Past I Know First Success With Apple

I Know First has been bullish on AAPL shares in past forecasts. On May 21, 2017, I know First Analyst wrote about AAPL. Since then, AAPL shares have gained 23.20%. See chart below.

This bullish forecast for AAPL was sent to I Know First subscribers on May 21, 2017

To subscribe today click here.

I Know First Algorithm Heatmap Explanation

The sign of the signal tells in which direction the asset price is expected to go (positive = to go up = Long, negative = to drop = Short position), the signal strength is related to the magnitude of the expected return and is used for ranking purposes of the investment opportunities.

Predictability is the actual fitness function being optimized every day, and can be simplified explained as the correlation based quality measure of the signal. This is a unique indicator of the I Know First algorithm. This allows users to separate and focus on the most predictable assets according to the algorithm. Ranging between -1 and 1, one should focus on predictability levels significantly above 0 in order to fill confident about/trust the signal.

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