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Apple Aims To Better iPhone Performance and Price

“If there’s a way to do it better – find it”- Thomas Edison

(Source: Flickr)

As fall approaches, so do the rumors of the brand new iPhone. This year Apple is planning to do something that everyone can rally behind: cut iPhone prices. Ming-Chi Kuo, Apple’s most prominent insider, has stated that new iPhone prices could be fewer than $300 their current price.

There will be three phones revealed this year: a cheaper iPhone X at $600, iPhone X at $800, and iPhone X Plus at $900. The upcoming iPhone X is clocking in 10% faster than past single core performance and an increase of ram from 3gb to 4gb. Although not as big of a performance upgrade as any other iPhone release, Apple is putting most of the improvements in iOS 12 to increase speed and fluidity.

New iPhone Renders (Source: Macworld)

 

The upcoming iPhone is also rumored to be incorporating a USB-C to Lightning Cable with purchase. The company seeks to have compatibility within all Apple devices, since the new MacBooks don’t support the current USB-A charger. The new charger would give up to 18W, allowing fast charging, which charges an iPhone to 50% in under 30 minutes.

USB-C to Lightning (Source: Apple)

Apple’s stock has been volatile the past week.

AAPL (Source: Yahoo Finance)

Apple’s Upcoming Product Updates Build On Predecessors

“We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives” -Tim Cook

(Source: Wikimedia)

 

Apple Maps From The Ground Up

When Apple Maps was launched in 2012, it was met with nationwide controversy as the GPS service was imprecise and users were ending up at the wrong destination. Apple plans to change this as they have been rebuilding Apple Maps from the ground up for four years. The iOS map app currently uses third party data for mapping, which is unsatisfactory for Apple’s ability to make the best mapping platform possible. Thus, the new Apple Maps will rely on first person data collected from iPhone user data, providing more accurate and precise directions. The use of iPhone data allows Apple Maps to find the quickest routes possible, since it uses user data to locate traffic and how individuals get to their destination. Also, to provide accuracy, the company has deployed Apple vans across the country to take photos and map out roads.

Rebuilding Apple Maps is the only way the company believes it could create the best mapping software possible. Apple SVP, Eddie Cue, stated, “We have been working on trying to create what we hope is going to be the best map app in the world, taking it to the next step. That is building all of our own map data from the ground up.” The new Apple Maps will first be available to San Francisco on iOS 12, followed by a U.S. roll-out.

Apple Maps Car (Source: Flickr)

AirPods Get Luxurious

Apple’s ludicrously successful wireless headphones, AirPods, are rumored to be getting a high end version in 2019. Reports coming out are stating that the new AirPods will have noise cancellation, water resistance, biometrics, and an increased range. One of the biggest issues surrounding Apple’s Beats and AirPod line is that they aren’t antiperspirant, preventing users from working out with them on. So these higher end headphone will solve the problem and widen Apple’s headphone market to the fitness sector. In recent years, the company has been promoting positive health and one way they are advancing this is through biometric sensors. Biometrics will allow runners to see their heart rate and view their workout progress through the Health app.

AirPods (Source: Flickr)

Apple’s stock has been volatile this past week, dipping slightly late Friday afternoon.

AAPL Price (Source: YCharts)

Apple’s iOS 12 Beta Brings Helpful and Fun Features

“Innovation distinguishes between a leader and a follower” – Steve Jobs

(Source: Wikimedia)

On June 26, Apple released the iOS 12 public beta. By joining the Apple Beta Software Program, iOS users can test and help strengthen upcoming software updates before world wide release. Coming this fall, iOS 12 looks to make many improvements, both helpful and fun.

Even Faster

With this new version, iOS performance is significantly enhanced. Without a lag, there will be a 70% faster swipe to camera, 50% faster keyboard display, and twice the speed of launching Apps. Ever want to FaceTime with your whole family? Well now you can. Apple is rolling out Group FaceTime, the ability to video chat with 32 people at once.

Apple’s Fun Side

This new update is adding a lot of fun tools to joke around with and make your Android friends jealous. With state of the art face tracking technology, you can now have an Animoji, in your spitting image, track your facial movements and record personalized messages. Apple has added four new Animoji in this update.

(Source: Apple)

 

Cutting the Addiction

It’s fair to say an alarming portion of the population is, whether they know it or not, addicted to their smartphones. Apple knows this and is here to help. They are introducing Screen Time. This brand new feature monitors the amount of time you’re on your iOS device and displays it, helping you choose wisely usage time. Apple is hoping parents will utilize this information for their children; they added a time check feature that limits the amount of time your children can be on a certain app, such as games.

Another Blow to Facebook

As evident from our other articles, Apple takes privacy extremely seriously. They are taking that “fundamental human right” even further in iOS 12. Now, Apple will begin blocking websites from tracking your data without your permission. This prevents advertisers from targeting ads for you, a huge blow to Facebook who utilizes this data collection methodology.

AAPL was up following the release of the iOS 12 Beta.

AAPL, 6/26 (Source: Yahoo Finance)

In a Rare Move, Apple Admits to Faulty MacBook Keyboard

“Design is not just what it looks like and feels like. Design is how it works.” – Steve Jobs

(Source: Pixabay)

In 2015, Apple ditched their classic keyboard design for a new, sleeker keyboard with a “butterfly” mechanism for their MacBook and MacBook Pro line. Apple claimed this new keyboard was 40% thinner, making it much easier and fluid to type.

Consumers started reporting that the keyboard was faulty and that just a tiny bit of dust caused the keyboard to repeat letters or not respond properly. Being that these devices started at $1,299, users were mad that Apple was not making an effort to address such a fault. Three years and three lawsuits later, Apple has finally stated that they will fix the faulty butterfly keyboard, free of charge.

In other news, analyst Eric Ross of Cascend Securities stated that, iPhone’s supply chain was “healthy and growing again”. This may be due to the restocking of the iPhone X, which is selling better than expected, causing suppliers to revamp selected parts for the device. Morgan Stanley analyst Katy Huberty stated that the upcoming iPhone will be at cheaper cost as Apple looks to drop prices by 2%. So, this increase in supply may be for the new iPhone, releasing this September, which the company expects to sell greater quantities than last year.  

Apple’s stock was down .64% on Friday as an escalated fear of a trade war mounted a dip in the market.

(Source: Yahoo Finance)

Apple May Take a Hit From Escalating Trade War

You want to be the pebble in the pond that creates the ripple for change”- Tim Cook

(Source: Wikipedia)

The Building Trade War

On Monday morning, President Trump ordered the United States Trade Representatives to find $200 billion worth of Chinese goods to tariff. China responded by putting a tariff on $50 billion worth of U.S. goods. Trump has since threatened to enact yet another tariff on the country. Such escalation is sparking fear of a “trade war”.

A trade war spells trouble for Apple, a company headquartered in California and who manufactures mostly in China. The United State’s biggest import from China is smartphones, totaling $70.4 billion in 2017. JP Morgan has stated that “A substantial portion of China’s exports are western products manufactured locally — [such as] Apple (AAPL) iPhones.” Almost 20% of Apple’s revenue comes from China, as the company shipped over 41 million phones there. Although Apple has received reassurance from President Trump that they would not be on the list of items subjected for the tariff, the tech company still may be affected.

(Source: Wall Street Journal)

Will Tariffs Take a Bite out of Apple?

Apple has been increasing its inventory by 3.3 billion in preparation for possible repercussions. The company has many rightful worries on when and how they may be affected. Tariffs may affect Apple’s suppliers, causing major delays or a rise in costs. Fear also spawns over the possibility of a repeat of 2016: Apple services being banned by China. In doing so, China could make a huge push for citizens to use Chinese smartphones over American ones. Also, if China were to tax iPhones, prices would rise and Apple would be driven out of the market.

How the Market Reacted

Apple’s stock has slumped since the announcement of the additional tariffs.

(Source: YCharts)

Apple Snags Media Giant Oprah Winfrey For Their Streaming Service

“The biggest adventure you can ever take is to live the life of your dreams.”- Oprah Winfrey

(Source: Flickr)

On June 15th, Apple formed a multi-year production partnership with Oprah Winfrey, the media tycoon. The two are joining forces to collaborate on content for Apple’s upcoming subscription based streaming service. It is currently unknown what Oprah will be producing, but Apple stated that, “Together, Winfrey and Apple will create original programs that embrace her incomparable ability to connect with audiences around the world.”

This partnership is a huge win for Apple because Oprah brings to the table her dedicated fan base. This phenomenon goes by the name of the “Oprah Effect”. The Oprah Effect is when any product associated or endorsed by Oprah Winfrey see a huge boost in sales. For instance, after Oprah Winfrey bought 10% of Weight Watcher stock, more than 600,000 members joined the program. Apple looks to carry over this trend to their new service with hopes that Oprah’s huge audience will start watching the new streaming service.

Oprah’s partnership is a drop in the bucket compared to Apple’s approximately one billion dollar investment into its streaming service. With decreasing iPhone sales, Apple hopes that this streaming service will be a home run for them. However, it is going to be competing against companies putting in more than triple the amount of investment into their streaming services, such as Netflix who just acquired former President Obama.

Following the announcement, Apple’s stock gained.

(Source: YCharts)

Apple Takes Action to Protect Users’ Privacy

“Privacy to us is a human right.”- Tim Cook, CEO of Apple

(Source: Flickr)

Apple’s core goal is to create excellent the best product possible while respecting the privacy of those who use their software. Privacy is a huge concern for Apple in a time in where it seems that our lives are public for all to see. Thus, Apple is taking a huge step forward to try and protect it’s valued customers from immoral data apps and law enforcement.

On June 12th, Apple updated its App Store policy to restrict all apps from harvesting the data of other apps and contacts that iPhone users have. This is direct attack on Facebook who collects data for marketing and acquisition opportunities through their VPN app, Onavo. This App Store update comes after Facebook was involved in the Cambridge Analytica scandal, where millions of users data was taken from Facebook unbeknownst to them.

(Source: Pixabay)

Last year, Apple took a lot of flack for not giving the FBI access to a terror suspect’s iPhone data. The news was so big that the President of the United States switched to an Android over Apple’s refusal. However, the FBI went to a third party and got the phone unlocked through them, a data breach that Apple found worrisome.

The company will now go forward with a brand new update which gives iOS devices that are prone to the hack a new software called “USB Restriction Mode”. This mode stops hackers by restricting data from being transferable after an iOS device has been locked for an hour.

Law enforcement are astonished by this update and ridicules Apple for it. They feel as if American citizen’s safety is in danger if they cannot access suspects personal data. To Apple, this isn’t just a law enforcement problem, but a problem for any criminal willing to bypass the iOS encryption. So, they are satisfied with this update as privacy is fundamental to them.

Apple’s stock price has decreased from June 12th to June 13th by .82% and volume increased by 26.83%. 

On June 13th, the S&P 500 was also down due to anticipation and the eventual exercise of the Fed hiking interest rates to 2% occurred

(Source: YCharts)

(Source YCharts)

 

As Always Apple Tops Expectations and Stays Different – WWDC 2018

“You want to be the pebble in the pond that creates the ripple for change”

– Timothy d. Cook, Chief Executive Officer of Apple Inc.

[Image Source: T3.com]

As a follow up to last week’s article, Apple’s Worldwide Developers Conference (WWDC) kicked off on June 4, 2018 and many of the highlights that were to expect took place in the event.

The yearly event was entirely software-based this year, despite early expectations to see more hardware-related announcements. The event included all of the latest updates to Apple’s platforms- iOS, macOS, watchOS, and tvOS, along with some improvements to Siri and bigger plans focused on strengthening privacy and security and reducing technology addiction. These enhancements to Apple’s platforms were designed to optimize the overall Apple user experience.

So… What’s NEW?

[Image Source: cultofmac.com]

Craig Federighi, Apple’s senior vice president of Software Engineering, explained over and over how iOS 12 is all about making things faster and more reliable for new and older devices like the iPhone 6 Plus, which would see apps open up to 40% faster and the camera would launch up to 70% quicker. This is the ‘No iPhone Left Behind’ update with every device capable of running iOS 11 being ready to run iOS 12 when it arrives. In addition, the iOS 12 will also include a new feature called Group FaceTime. The video chat service that right now only connects pairs of people will enable up to 32 to chat online together. The change is significant and useful for friends jumping online together, family member chatting and business meetings with distant coworkers.

This inclusivity did not include Apple Watch users who have the first-generation watches launched in April, 2015 and were still available for porches 20 months ago. The WatchOS 5 capabilities go from competitive Activity Rings to enhanced web page interaction.It is part of Apple’s goal towards a solid, reliable experience with minimal bugs and no battery-throttling or hidden activities scandals bubbling up. Apple was reasonably upfront that it couldn’t deliver the experience it wanted with the first Watch’s hardware.

With Emphasis on privacy was paramount, Apple discussed how it was building on the features from last year which prevented cross-site tracking, to make adverts follow you around less.

The new MacOS software goes further. It will be possible not to be tracked on sites where there are Like or Share buttons from social networks. Intelligent Tracking Prevention, helps block social media ‘Like’ or ‘Share’ buttons and comment widgets from tracking users without permission.

The new tvOS 12 aerial screensaver features on Apple TV 4K, includes aerials shot from space by NASA astronauts aboard the International Space Station.

Siri update includes making suggestions based on the things the user does regularly, like ordering a soy latte from Starbucks every morning or ordering sushi on Sundays.

 

[Image Source: zdnet.com]

Apple also announced a new Shortcuts app as part of iOS 12 that lets the users tie together multiple steps into a single Siri request. Another new feature called Shortcuts works with third-party apps. For example, the phrase “Siri, I lost my keys” can pull up the Tile app, showing you where you left them. Shortcuts also work on the HomePod and Apple Watch if that’s where you talk to Siri.

Apple’s latest software-based updates satisfy expectations and follow with an increase of 3.2% in AAPL stock in past 5 days. Stock price jumped from $189.98 to $193.51 per share since WWDC 2018 event.

[Image Source: Yahoo Finance]

Following the above, APPL stock grows every year with WWDC announcements. With Apple’s new and improved software, AAPL stock is expected to continue growing in the long-term estimation, as long as it remains updated and innovative.

What to Expect – Apple WWDC 2018

[Image Source: T3.com]

Apple’s Worldwide Developers Conference kicks off on June 4, 2018 at the McEnery Convention Center in San Jose, Calif. The primary focus of the event is contenting pros, and decision makers for technical sessions and brainstorming over the direction of Apple’s software universe in the coming year.

In contrast to last year, Apple is expected to introduce new software, with some hardware announced. In addition, Apple is also expected to update operating systems for Mac computers, the Apple Watch and Apple TV.

What to Expect?

As of last year, Apple used the event as a launch pad not just for OS updates- macOS High Sierra, Apple iOS 11, but also for major hardware moves – MacBook Air, new iMacs.

This year Apple is expected to update its mobile iOS and computing-centric macOS operating systems. The software update for existing iPhones and iPads is expected to be called iOS12 while the next version of macOS is still under wraps. Naturally, you can expect stability and performance improvements with the new operating systems.

Apple’s Siri is expected to get smarter as Apple’s offering has fallen woefully behind competitors like Amazon’s Alexa and Google’s Assistant in recent years.

WWDC is a developer’s event, but that hasn’t stopped Apple from introducing new hardware products in the past. For this year’s event the chances that Apple will introduce new products are slim, but if they do, users should expect updated MacBook, improved Airpods and maybe a new Apple Watch.

OLED is a new display technology, used to create thin, power efficient and bright display. In the 2017 iPhone X, Apple started adopting OLEDs and it is expected to introduce new OLED modules in its 2018 WWDC. As OLEDs provide a better image quality, and are also thinner, lighter, flexible and more efficient than LCDs, it is only a matter of time until Apple will switch to OLEDs with all its iPhones and mobile device.

Investors’ expectations for new and improved software and hardware follow with an increase of 1.59% in AAPL stock in 3 days. Stock price jumped from $187.11 to $190.15 per share.

[Image Source: Yahoo Finance]

Following the above, APPL stock grows every year with WWDC announcements. With Apple’s new and improved software hardware expected this year AAPL stock is expected to continue growing in the long-term estimation, as long as it remains updated and innovative.

Apple Stock News: Privacy is a fundamental human right


[Image Source: engadget.com]

For the latest Apple news and with response to the new EU law, called General Data Protection Regulation (GDPR), Apple is promoting powerful privacy tools for iPhone, iPad, and Mac Users. Apple didn’t need to make any big changes in order to meet the stringent GDPR requirements thanks to its good privacy hygiene that its existing precautions already passed the new obligations. However, as the new privacy page reveals on the Apple website, Apple took the opportunity to rethink its privacy standards.

For each Apple pay transaction, Apple doesn’t track who the customer is paying and what they are paying for.  FaceTime conversations, iMessages and so on are end-to-end encrypted.  In Addition, every journey made on Apple Maps are also encrypted so that nobody getting hold of information could work out where you go.

Apple has made it easy to find out exactly what data of the customer is on its servers, from purchase history to photos on iCloud to emails and so on. It also has a recognizable page which warns the user when data is being collected. Apple’s response to GDPR is motivating and sets some standard which others must strive to meet.

On May 23, 2018, Apple’s new privacy site went live. It provides many privacy policies and tools, which range from useful to fascinating, all as easy to understand and use as possible. Since that day, AAPL stock went up by 1.22%, with stock price increase from $186.24 to $188.73 per share.

[Image Source: Yahoo Finance]

Following the above and like in many other domains, Apple’s market gain maintains also with their good privacy obligations that were adjusted and improved even before GDPR came into force. With that said, AAPL stock is expected to continue growing in the long-term estimation, as long as it remains updated and innovative in the privacy segments.

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