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The Apple Doesn’t Fall Far From The Field

 Apple’s Position in Sports & It’s Forecasted Stock Rise

  •  Where Apple’s real strength is as a brand in sports
  • Apple bringing their iPads into the arenas
  • Adobe’s Photoshop to be available on next iPad and what that means for AAPL stock
  • I Know First predicts another bullish year for Apple stock as it successfully did the previous year

Apple has become a brand that unlike competitors, is more than just the technology you are buying, but a feeling, a vibrancy. Today, If you are out for a run or a walk, chances are you are measuring your heart rate and distance on an apple device. Simultaneously, your favorite song is playing to give you a little extra motivation, from that very same device. This is coming from the company that used to be nothing more than a computer, and can now be utilized for almost any aspect of everyday life. The tree called Apple continues to grow and shows no signs of slowing down in it’s relentless evolution. Their next branch to sprout if it hasn’t already, may very well be a solidified position in the professional sports realm.

The first thing to be aware of, is understanding how powerful of a platform the professional sports world really is. At the core, viewers consist of a passionate, loyal fanbase that tune in almost every night. To get an idea, the average viewership of the finals of the 4 major sports in the US, which are football, basketball, baseball and hockey comes out to an astounding 40 million viewers. Now that the Supreme Court just granted states the permission to once again legalize gambling on sports matches, you can expect that number to rise just like the blood pressure of a die-hard fan or gambler during a close game. What happens now is the average person who normally wouldn’t care to watch a game at 8:00 on a Tuesday night when is favorite show is on, might be watching in hopes of getting a return on his bet.

What’s The Use?

Microsoft has been successful with bringing their tablet to the sideline of every NFL game. Today in the National Football League, you will constantly see players on the sidelines with these tablets in their hands, and the game they are playing is a little bigger than crushing candy. What they do is analyze the game through watching replays. How to improve in the game, on the spot. In the past they would be doing this only after the game was over or at halftime. That being on a big projector which only helped them when it may have been too late. This as opposed to seeing and breaking down the opponents game plan as well as their own shortcomings that can be improved, on the spot.

Apple’s first step into arenas came with the National Hockey League. Yes, it’s Apple on ice. Apple has their iPad and Mac in the hand of every coach to help improve in-game efficiency, similar to how NFL has utilized them. So the NHL was next in bringing these modernized coaching technique’s to the game, with Apple supplying the goods. Contrary to the games being played, this partnership leaves us with 2 winners.

It’s A Hit

Apple’s next move was bringing it’s iPad into every dugout in Major League Baseball. Being that the MLB has a way larger fan base that the previous inked deal, this one proves to be more lucrative. Besides for the players and coaches to increase efficiency, there is something for the fans as well. The At Bat app allows through AR (Augmented Reality) technology, fans to utilize their Apple device in game. They simply hold their device up to the player at bat to see all kinds of interesting stats. Statistics such as how hard their favorite player just hit the ball, or how fast he ran. This would be the first sighting of AR technology being instituted into a major sport. For a sport like baseball, I imagine a child seeing their favorite player with this Apple product in their hand makes a statement.

 

As for the NBA, I believe a deal with apple would have been very fitting. Similar to the NBA, Apple epitomizes style, swagger and influence. This is right in line with what the creator of Apple himself, Steve Jobs, envisioned and strived for the products to be. Although, in the realm of the National Basketball Association, Apple did recently ink a television deal with one of the NBA’s biggest stars in Kevin Durant. This is the company that made similar deals with the likes of Steven Spielberg and Jennifer Anniston. They signed the baller to be part of a new drama series that subsequently is called “Swagger”.

Apple also banked in on the World Cup craze, implementing all types of features on their devices through Siri. Fans got easy access and full information to things such as scores, schedules, rosters and all other types of information.

The Real Deal

Apple’s partnership with the sports world may be stronger than inking any official deals.. Some of the biggest marketers for Apple in sports, are the players themselves. These highly influential superstars are photographed as they walk in and out of stadiums. As they do so, a majority of these superstars are using none other than Apple products. Primarily Beats headphones or AirPods. Apple acquired Beats for 3 Billion in 2014. This applies to every sport. (Not including the NFL in which the players are banned to wear them being that Microsoft has a deal with the NFL.) This was especially the case in the biggest sports event on the planet, this years World Cup.  On the court and field, the athletes warming up for a contest are also usually always using Apple headphones to get in the zone before a game.

 

 

Lets not forget, this is a company that could reportedly buy every single professional sports team if it wanted to. Partnerships with leagues may no doubt be lucrative and necessary, but the place they strive most in the sports world is by the individual athletes themselves. The heroes of so many, wearing their product, on and off the field/court.  Apple has established themselves as THE brand. In an expected fashion, they continuously adapt, and innovate to make life for the user, and of course the company, better.

 

 

How Can I Win?

The company that just hit a one trillion dollar evaluation is only going up. I Know First’s predictive algorithm forecasts another strong year for AAPL stock. The bullish prediction comes in line subsequently with the very thing that Apple is putting in players and coaches hands, the iPad. The iPad business produces $4.74 billion a quarter for Apple. With Adobe working on producing a full version of Photoshop for the iPad/iPad Pro next year, sales will rise. Adobe’s Creative Cloud, is bringing in record highs in for its revenue through subscribers who want access to Photoshop. This will now be available on the upcoming iPad. To give you an idea, this application is producing half of Adobe’s current total revenue. Apple will pocket 30% from each $9.99/month Photoshop subscription.

 

 

The new iPad won’t only become an asset to creative professionals (90% of which use Photoshop) but to professionals everywhere. With updates to its multicore CPU (as it has continued to do), it becomes a tool useful for anybody. It is important to note that besides when a new Apple product comes out, people want it and they get it.

 

I Know First’s Forecast For AAPL Stock

There is information on the bottom of the page to explain this graph further

 

I Know First’s Previous Apple Stock Forecast To Its Subscribers

One of our senior analyst wrote one year ago of this bullish signal of 131.7 and a predictability rating of 0.61. It turned out that in the conclusion of that year, Apple Inc. valuation reached a record $1 Trillion. Needless to say, subscribers were happy with this forecast.

Future and current forecasts and picks can be found here

 

I Know First Algorithm Heatmap Explanation

The sign of the signal tells what direction the asset price is expected to go. (Positive = to go up = Long, negative = to drop = Short position). The signal strength is related to the magnitude of the expected return. Used for ranking purposes for the investment opportunities.

Predictability is the actual fitness function being optimized every day. It can be explained as the correlation based measure of the signal. This is a unique indicator of the I Know First algorithm. This allows users to separate and focus on the most predictable assets according to the algorithm. Ranging between -1 and 1, one should focus on predictability levels significantly above 0 in order to fill confident about/trust the signal.

 

 

-This article was written by Ryan Hematian, a Financial Analyst at I Know First.

Apple ‘Thinks Differently’ to Lower Property Taxes

Apple ‘Thinks Differently’ to Lower Property Taxes

“Creativity is just connecting things”

-Steve Jobs

(Source: Wikimedia)

You don’t get to be a trillion dollar company by playing completely by the rules. Just as Steve Jobs wanted to “think differently”, it appears as if Apple’s accountants are following suit. Apple has their Apple Park located in Santa Clara County and they believe they have paid their fair share of taxes.

Now, Apple is making the bold claim that a “cluster of properties” they own is worth only $200. Here’s the thing, Santa Clara County’s tax assessor valued the properties at a whopping $1 billion. According to the assessor’s offices, Apple currently has 489 open cases to dispute in a total property value of $8.5 billion. Currently, the company is paying $56 million in taxes, a number they feel unfair.

This isn’t the first time that Apple got creative with taxes. Last year, the company was forced to pay $15.4 billion of taxes back to Ireland after they utilized tax loopholes. In 2014, Apple was just paying a mere 0.005% of sales to taxes, an issue the EU Commission had a problem with.

Apple’s stock has been up this past week as trade tension with China is believed to be coming to an end.

I Know First Algorithm is still bullish for AAPL.

Does the Galaxy Note 9 Really Hold a Candle to the iPhone X?

“If you don’t have a competitive advantage, don’t compete”

-Jack Welch

(Source: Samsung)

Last week, Samsung, Apple’s biggest competitor, unveiled the brand new Galaxy Note 9. Coming in at the same price as the iPhone, the Note 9 looks to snatch Apple sales.

But what does the Note 9 have in store? Firstly, the screen difference is massive. The Note has a 6.4 inch screen screen, which, when compared to the iPhone X’s 5.8 inch screen, is incomprehensible.

(Source: Samsung)

Remember the times of the Galaxy Note’s battery exploding? Well, hopefully those days are over as the Apple competitor adds a 4,000mAh battery, compared to the iPhone X’s 2,716mAh battery.

With all this brand new information about the Note, 9to5Mac decided to put the phones to the test and decide which one was more powerful. What they found was phenomenal for Apple: the iPhone X was able to outperform the Galaxy Note 9 in overall performance, which has a Geekbench 4 testing of 8,876, compared to the iPhones 10,357.  Not only that, but the iPhone won the graphics test. The only testing that the Galaxy Note 9 won was the display testing.

With the current gen iPhone X beating the Galaxy Note 9 in so many aspects, it’s safe to say that when the new iPhones launch this fall, there should be no competition.

AAPL has been up this past week

(Source: Yahoo Finance)

I Know First Algorithm is still bullish for AAPL.

Apple: The First Publicly Traded Trillion Dollar Company

“To put a trillion dollars in context, if you spend a million dollars every day since Jesus was born, you still wouldn’t have a spent a trillion”

-Mitch McConnell

(Source: Wikimedia)

On August 2nd, Apple became the first publicly traded company to hit $1 trillion in market cap. This came after Q3 earnings crushed expectations. Previously, the company only needed a share price of $203.45 to hit the historic milestone. However, after the company announced $100 billion worth of share buybacks, the price needed to hit was $207.05, which was met.

So why was Q3 so great? Well, there were many factors which contributed to Apple becoming a trillion dollar company. For starters, expected EPS was $2.18 and Apple achieved $2.34. The company was also expected to have revenue of $52.34 billion, which they truly had $53.3 billion. Finally, although iPhone sales didn’t grow as expected, many of their products did, including wearables, which grew more than 60%.

Apple stated that fourth quarter revenue will be between $60 billion to $62 billion. This is beating previous expectations of $59.47 billion. However, with more than $9.55 billion in revenue coming from China, upcoming tariffs could take a toll on stock price.

As noted, AAPL has been up this past week.

 

Apple Receives Patent For AirPower

“Changes call for innovation, and innovation leads to progress”

-Li Keqiang


(Source: MacWorld)

One of the biggest gripes with owning any wireless device is having to charge it. Owning a couple of Apple devices could really be gruesome; having to carry around a separate charger for your Apple Watch, AirPods, and iPhone while only being able to charge one at a time is aggravating. However, the days of that are over with the upcoming AirPower.

Announced at WWDC, AirPower is a wireless charging pad that can charge several of your devices at once. However, iPhones before the iPhone 8 and iPhone X do not have the wireless charging capability. All you have to do is simply place your devices on the pad and they will charge simultaneously.

(Source: MacWorld)

This week, Apple has received a grant for the design patent for AirPower in Hong Kong, China. Since the pad was previously delayed, hopefully this means that the charging station will be released soon. This will be a huge seller for Apple and will allow them to continue to expand their wireless charging devices.

(Source: Yahoo Finance)

I Know First Currently has a bullish one year forecast for AAPL. With a predictability of 0.81 and a signal of 150.20, the company projects a hike in price. 

This bullish forecast for AAPL was sent to the current I Know First subscribers on June 25, 2018.

To subscribe today click here.

“Throttle Gate” Comes to Fruition Following New MacBook Pros

“We can’t blame the technology when we make mistakes”

-Tim Berners-Lee

(Source: Apple)

On July 17th, YouTuber Dave Lee noticed that the 15 inch MacBook Pro was throttling performance. Dave noticed that the computer could not handle the i9 processor as the MacBook got too hot to handle it. In fact, the 2017 15 inch MacBook pro was rendering faster than the 2018. Although Apple has advertised 2.9GHz, the laptop is truly getting around 2.2GHz. The only way Dave could get better numbers for the brand new model was by putting the laptop in the freezer to cool the processor.

To confirm Dave Lee tests, AppleInsider did their own research. Unfortunately, they confirmed the YouTuber’s results; they found that the CPU was very volatile, even running at 2.02 GHz at one point. The numbers were almost the same as the 2017 MacBook Pro i7 processor was hitting.

The problem seems to be that the i9 processor was placed into the same chassis as last year’s model. So, the chassis does not have the ability to properly cool itself, since i9 generates mass amounts of heat. In order to prevent overheating, the laptop throttles the speed to prevent overheating. The former CEO of AMD, Patrick Moorhead, stated, “Processors like the Intel Core i9 are all manufactured with maximum power and heat limitations to maintain a specific frequency. OEMs, like Apple, create thermal solutions for their systems, in this case the MacBook Pro, to remove enough heat so the processor can run at its intended frequency. BIOS settings determine when the cooling kicks on, its intensity, and for how long.”

For now, it seems the best option would be to not purchase the new MacBook Pros till the problem is fixed.

AAPL was unaffected by the MacBook Pro problems.

On June 25th, I Know First algorithm issued a bullish forecast on AAPL

AAPL gained 5.09% since this forecast

This bullish forecast for AAPL was sent to the current I Know First subscribers on June 25th 2018.

To subscribe today click here.

2018 iPhone Aims To Disrupt Mobile Carriers

“Many people repeat the past. I’m not interested. I prefer evolution.”

-Issey Miyake

(Source: Flickr)

Throughout the history of the iPhone, there has been one thing that’s been by its sides this whole time: a SIM card. However, this may be disrupted soon as the grand debut of the eSim is coming. The eSim is a chip that is soldered to the phones circuit board, as opposed to a chip that’s inserted into the phone.

Apple wants this for a couple reason. For one, they have been trying to get rid of all ports on the iPhone to make it completely waterproof (remember the headphone jack?). However, the main reason is that it would allow users to switch carriers over the air at any time. Users would no longer have to get a new SIM card by mail or in person, increasing efficiency. Let’s say you are receiving poor service in a location. You have the ability to switch carriers on the whim without going to get a new SIM card.

(Source: DazeInfo)

Although this is a huge benefit for the users of the phone, it demonstrates a huge disadvantage for all mobile carriers. Being that users can switch carriers at any time, companies such as AT&T should be scared they’re going to lose business. This move would strengthen Apple’s customer relationships as they are more attached to the phone and less so the carrier.

Apple has already started implementing the use of this technology in their Apple Watch 3. The company uses eSIMs from STMicroelectronics for that model and are expected to continue to use them for the upcoming iPhone.

On April 3rd I Know First algorithm issued a bullish forecast on AAPL

AAPL gained 22.5% since this forecast

This bullish forecast for AAPL was sent to the current I Know First subscribers on April 3, 2018.

To subscribe today click here.

Apple Quietly Rolls Out New MacBook Pros

“The digital revolution is far more significant than the invention of writing or even of printing”

– Douglas Engelbart

(Source: Apple)

With a new Apple device usually comes a big conference broadcasted to the world. However, that was not the case with Apple’s MacBook Pro, which got a revamp on July 12. The new laptops are, as Apple puts it, “the most advanced Mac notebook ever.”

This brand new reboot clocks in at 70% faster performance for the 15 inch mode and up to twice the performance for the smaller 13 inch model. The company states that device will be able to compile developers code faster than any machine. With SSD capacity doubling, Apple is hoping to bring in more developers to their platform. And yes, battery life has increased to last all day.

(Source: Apple)

The new computer also adds the T2 Chip, which adds extra security. The chip delivers enhanced system security through a new encryption storage system. The chip also allows users to say “Hey Siri” prompting Siri to pop up on the laptop.

You may recall our previous article where we talked about the problem with Apple’s butterfly keyboard. It seems Apple has fixed many of the problems with it, making typing quieter, softer, and less clicky. More importantly, the new MacBook fixes the previous dust problem that caused the keyboard to break. Now there is a silicone membrane underneath each key to help protect the mechanism from debris.

To sum up perfectly the new MacBook Pros, Philip Schiller, Apple’s senior vice president, stated, “Now with 8th-generation 6-core processors, up to 32GB of system memory, up to 4TB of super fast SSD storage, new True Tone technology in its Retina display and Touch Bar, the Apple T2 chip for enhanced security and a third-generation quieter keyboard packed into its thin and light aluminum design with all-day battery life, it’s the best notebook for pro users.”

The 2018 MacBook Pros are available for purchase right now.

AAPL hiked following the announcement of the new MacBook Pros

(Source: YCharts)

On April 3rd I Know First algorithm issued a bullish forecast on AAPL

AAPL gained 22.5% since this forecast

This bullish forecast for AAPL was sent to the current I Know First subscribers on April 3, 2018.

To subscribe today click here.

Google’s Former Head of AI Looks to Propel Apple’s Machine Learning

“Artificial Intelligence is a tool not a threat”

-Rodney Brooks

                                                                                                                 (Source: Flickr)

A couple months ago, John Giannandrea, the former head of Google’s search and artificial intelligence division, joined Apple. Reporting directly to Tim Cook, Apple stated that they wanted John to run Apple’s “machine learning and A.I. strategy”. The company is confident in his ability to utilize AI while keeping customers privacy intact.

Apple recently updated their leadership page to include John’s position with Apple, which is Chief of Machine Learning and AI strategy. The company is now combining the machine learning and AI team under John’s leadership. Thus, Core ML and Siri teams are working under one umbrella for the first time.

(Source: Apple)

This is a big win for Apple because they are currently lacking in the AI industry, mainly due to their protection of privacy causing limitations on data collection. Compared to competitors, such as Facebook and Google, Apple is leagues behind in development. John could provide great potential for the growth of Siri and other machine learning technology.

This also has the potential to make advancements for HomePod which uses Siri, a speaker similar to Amazon’s Alexa. The HomePod only has 6% of marketshare, so an expanse into a more knowledgeable Siri could bring it into more homes. Also, with the new Apple maps roll out happening soon, the company hopes for AI to make it more powerful and accurate than ever.

AAPL has been down this week, along with the DOW.

AAPL and DOW (Source: Yahoo Finance)

Apple Surpasses Streaming Giant Spotify

“The worlds most famous and popular language is music” – Psy

As of this week, Apple Music has surpassed Spotify’s paid subscriber count in the United States, making it the number one streaming service in the country. According to Digital Music News, Apple music, with a growth rate of 5% and over 20 million U.S. subscribers, is growing faster than Spotify. However, Spotify still holds the reign worldwide with over 70 million subscribers compared to Apples 45 million.

This is a big win for Apple, but it will be hard to get a global win on Spotify. The majority of iPhone users reside in the United States, so it is easier for them to use Apple Music since it is built into iOS. That being said, Spotify has an advantage on Apple due to it’s free streaming feature. Although they have to listen to ads, Spotify has 170 million users with the inclusion of those who stream for free.

(Source: Gear Patrol)

Apple does have an advantage over Spotify in a couple areas. For starters, Apple Music has 10 million more songs than Spotify. Also, being that Apple is such a giant company, it is easier for them to snatch exclusive albums. For example, Dr Dre’s highly anticipated album, Compton, was only available to be streamed on Apple Music upon release. As Apple releases more exclusive content, it will bring more Spotify users over. Also, with Apple’s upcoming video streaming service, there is rumored to be a package that combines both the music and video services, another source of new users.

To better compare the two, rap star Drake released an album on both streaming services. Spotify advertised the album like crazy, placing the rapper into virtually all their playlists. Unfortunately, their efforts did not pay off as Apple Music users streamed his album, Scorpion, 170 million times to Spotify’s 130 million in the first 24 hours of release. So, although Spotify has more subscribers, they seem to be less engaged with the content.

AAPL up past week, beating the DOW by 1%.

AAPL & DOW (Source: Yahoo Finance)

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