Apple Stock News: Brain-Computer Interface
Apple Stock News: Apple’s Vision Pro headset can now be controlled using thoughts, thanks to integration with Synchron’s brain-computer interface (BCI). Synchron announced that a 64-year-old ALS patient, Mark, successfully used Vision Pro via brain control to play Solitaire, watch Apple TV, and send messages. Mark, who has been practicing with the BCI since August 2023, noted it feels similar to controlling his iPhone, iPad, and computer. Synchron’s BCI, implanted in the blood vessel on the motor cortex, detects motor intent and wirelessly transmits signals for hands-free control. Synchron is preparing for larger clinical studies and seeking FDA approval to commercialize its technology.
OLED Panels
Apple supplier LG Display is expected to be the secondary vendor for OLED panels on next year’s fourth-generation iPhone SE, reports The Elec. The new iPhone SE will reportedly have an iPhone 14-like design with an OLED display, Face ID, USB-C port, Action button, and an all-screen look without a Home Button. The display size will increase from 4.7 inches to 6.06 inches, using OLED for the first time. BOE will be the primary OLED supplier, with LG Display as backup due to BOE’s previous yield issues. The OLED panels for the iPhone SE 4 will be cheaper than those for the iPhone 15, using legacy parts from the iPhone 13 and 14. Mass production will start in October, with the iPhone SE 4 expected in spring 2025.
Bring Ads to Apple TV+
Apple plans to introduce ads on Apple TV+ in the UK. Apple is discussing data collection methods with the UK’s Broadcaster’s Audience Research Board (BARB) to monitor ad performance. This suggests Apple is preparing an ad-supported tier, similar to Netflix and Disney+.
Currently, BARB tracks Apple TV+ viewing time, but new techniques are needed to measure advertising metrics. Apple has also held similar talks in the U.S. Apple has previously included ads in live sports events and hired Joseph Cady from NBCUniversal to bolster its video advertising team. Competitors like Netflix have seen success with ad-supported tiers, boosting subscribers and revenue. This move comes as Apple reduces spending on Apple TV+ content after investing over $20 billion in original programming.
