Apple Stock News: Mac Sales
Apple Stock News: Apple intends to shift Macs and iPads to OLED displays in the coming years, but suppliers are hesitant to invest in next-gen OLED production lines due to concerns over Apple’s declining Mac sales. Samsung and LG Display are yet to order key equipment needed to build Gen 8 production lines due to ambiguity over Apple’s willingness to pay for the new panels and the fear of reduced unit prices. Display panel suppliers expect Apple to try to cut unit prices down, making investment choices difficult for them without guaranteed orders from Apple. Samsung is expected to have a lasting role in supplying OLED panels.
Business Exec Leaves Company
Apple’s TV+ lead, Pete Distad, is leaving the company, according to Bloomberg. He was responsible for business and operations for the Apple TV app, Apple TV+, and Apple’s sports efforts, including deals with Major League Soccer and Major League Baseball. With Distad’s departure, Jim DeLorenzo will take over sports content, and Apple is seeking a replacement for the TV business side. Distad is the third services executive to leave the company recently, following Peter Stern and Michael Abbott.
Mixed Reality Headset Could Run Final Cut Pro and Logic Pro
Apple’s upcoming AR/VR headset may be able to run Final Cut Pro and Logic Pro, according to Bloomberg’s Mark Gurman. The headset is expected to run iPad apps adapted to the device, and it’s possible that Apple will need to make some tweaks to the iPad versions of the apps to work on the headset’s xrOS operating system. The headset is set to be introduced at the 2023 Worldwide Developers Conference keynote event on June 5.
Apple is reportedly planning to release an iPhone with a microLED display in the future, which offers various benefits over OLED displays, according to supply chain publication DigiTimes. The report claims that the first device to feature microLED will be the Apple Watch Ultra, with the iPhone and iPad to follow. However, the iPhone 15 models expected later this year will still use OLED displays. The move to microLED is expected to follow a similar path to that of the transition to OLED, starting with smaller devices and expanding to larger ones.