Product Roadmap of Mixed Reality and Augmented Reality
Top Apple Stock News: According to MacRumors, Apple plans to release a mixed reality headset “in mid-2022″. Analyst Ming-Chi Kuo said that Apple’s mixed reality (MR) and augmented reality (AR) product roadmap includes three phases: helmet type by 2022, glasses type by 2025, and contact lens type by 2030–2040”. “We foresee that the helmet product will provide AR and VR experiences, while glasses and contact lens types of products are more likely to focus on AR applications”.
Today, Apple is working to decrease the weight of Apple’s mixed reality headset from 200-300 grams to 100-200 grams, which would be significantly lighter than many exiting VR devices. As one of the main selling points, Apple may integrate this helmet with video-related applications (e.g., Apple TV+, Apple Arcade, etc.). Expected that the headset would be priced around $1 000.
Apple’s augmented reality glasses are expected to launch in 2025. The glasses will provide an “optical see-through AR experience” and will be positioned as a “mobile” product than the mixed reality headset. However, according to Kuo, there is no prototype yet.
Kuo believes that Apple will release augmented reality “contact lenses” in the 2030s and will bring electronics from the era of “visible computing” to “invisible computing”. Possibly, lenses will be connected to an iPhone or other device. Apple’s contact lenses could provide a lightweight augmented reality experience without the need to wear glasses or a headset. For example, a person walking in an outdoor shopping plaza could easily view each store’s hours of operation.
According to Mordor Intelligence, the global mixed reality market was valued at USD 553.27 million in 2020 and expected to reach USD 5811.09 million by 2026 and grow at a CAGR of 47.9% over the forecast period (2021 – 2026). Also, Grand View Research estimates the global augmented reality market size in USD 17.67 billion in 2020 and expects that it will expand at a CAGR of 43.8% from 2021 to 2028.
Partnership with the Youngest Recipient of the Nobel Peace Prize
Apple announced a multi-year programming partnership with women’s rights activist and youngest Nobel laureate Malala Yousafzai. She will produce original programs for Apple TV+ and her content will cover dramas, comedies, documentaries, animation, and children’s series.
Apple Originals have been honored with 78 wins and 297 awards, including a Golden Globe Award, Critics Choice Awards, Critics Choice Documentary Awards, Daytime, and Primetime Emmy Awards, an NAACP Image Award, a Peabody Award, and others. However, according to 9to5mac the research from JustWatch revealed that Apple TV+ ranking far behind competitors like Netflix and Disney+ and had only 3% of market share in the fourth quarter of 2020 in the US.
Apple Stock News – Clash with French Start-up Lobby
Top Apple Stock News: According to Reuters France Digitale will file a complaint against iPhone maker Apple with data privacy watchdog CNIL on Tuesday over alleged breaches of European Union rules, France’s leading startup lobby said in a statement.
The lobby claimed that the system – which displays ads in the App Store, Apple News, and Stocks apps based on individual user data – did not ask for users’ permission before using their data to implement the targeted ads. Under EU data privacy regulations, companies must ask digital users for permission before collecting their data using trackers or other tools.
In a written statement Apple said that “The allegations in the complaint are patently false and will be seen for what they are, a poor attempt by those who track users to distract from their own actions and mislead regulators and policymakers”.
