Apple TV+ Tops 10 Million Subscribers and Company Is Buying TV Show and Movie Back Catalog To Expand Service
Apple launched TV+ with an ‘all-original slate’, as the company focused on paying top dollar for premium originals with star talent. Unlike most other streaming networks, it did not offer any back catalog. It currently features 30 originals titles with more added monthly. That strategy now appears to be changing according to Apple news in Bloomberg reports that the company is buying rights to older Hollywood TV shows and movies.
Bloomberg also says that Apple TV+ exceeded 10 million members as of February, although that figure naturally includes a lot of people on the one-year free trial rather than active paying. It is looking at ways to convert as many of the 10 million plus users into paying customers, when the first of the free year trials begin to expire in November.
Earlier this year, it was reported that Apple had held talks with MGM which could represent talks for content deals involving franchises like James Bond. There has also been rumblings that Apple wants to expand TV+ to include sports content.
Apple Seeks to Diversify Manufacturing By Shifting Airpods Studio To Vietnam
According to the Apple news from The Information, the company is planning to manufacture its upcoming over-ear AirPods Studio headphones in Vietnam.
“The move would be the first time the company has used factories in Vietnam to produce an entirely new product, instead of relying on them to supplement manufacturing of an older model already produced in China. The company is working with contract manufacturers, who will also build some of the headphones in factories in China”, said a person briefed on Apple’s plans.
Shifting even some of the AirPods Studio production away from China represents Apple’s work to diversify manufacturing away from China amid political and trade tensions between Washington and Beijing
Apple news: A Pride Edition for Apple Watch
Apple’s artfully unique Pride Edition Sport Band is joined for the first time by the new Apple Watch Nike Pride Edition Sport Band.
“Pride season is a time where it feels safer to be authentic. It’s the ideal world where you’re able to be safe, you’re able to be yourself, and you’re able to be loud,” a member of LGBTQ club said. “I think everyone who’s involved with LGBTQ organizations has done a great job shifting our programs and outreach to a virtual format. We want to keep our momentum going and make sure everyone has access to resources just as they would have pre-COVID.”
Through this effort, Apple and Nike are proud to support LGBTQ organizations doing vital advocacy and community-building worldwide, including GLSEN, PFLAG, The Trevor Project, Gender Spectrum, The National Center for Transgender Equality, and ILGA World, which brings together more than 1,500 member organizations in more than 150 countries and regions.