“Innovation distinguishes between a leader and a follower” – Steve Jobs
On June 26, Apple released the iOS 12 public beta. By joining the Apple Beta Software Program, iOS users can test and help strengthen upcoming software updates before world wide release. Coming this fall, iOS 12 looks to make many improvements, both helpful and fun.
With this new version, iOS performance is significantly enhanced. Without a lag, there will be a 70% faster swipe to camera, 50% faster keyboard display, and twice the speed of launching Apps. Ever want to FaceTime with your whole family? Well now you can. Apple is rolling out Group FaceTime, the ability to video chat with 32 people at once.
Apple’s Fun Side
This new update is adding a lot of fun tools to joke around with and make your Android friends jealous. With state of the art face tracking technology, you can now have an Animoji, in your spitting image, track your facial movements and record personalized messages. Apple has added four new Animoji in this update.
Cutting the Addiction
It’s fair to say an alarming portion of the population is, whether they know it or not, addicted to their smartphones. Apple knows this and is here to help. They are introducing Screen Time. This brand new feature monitors the amount of time you’re on your iOS device and displays it, helping you choose wisely usage time. Apple is hoping parents will utilize this information for their children; they added a time check feature that limits the amount of time your children can be on a certain app, such as games.
Another Blow to Facebook
As evident from our other articles, Apple takes privacy extremely seriously. They are taking that “fundamental human right” even further in iOS 12. Now, Apple will begin blocking websites from tracking your data without your permission. This prevents advertisers from targeting ads for you, a huge blow to Facebook who utilizes this data collection methodology.
AAPL was up following the release of the iOS 12 Beta.
AAPL, 6/26 (Source: Yahoo Finance)