“You want to be the pebble in the pond that creates the ripple for change”
– Timothy d. Cook, Chief Executive Officer of Apple Inc.
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As a follow up to last week’s article, Apple’s Worldwide Developers Conference (WWDC) kicked off on June 4, 2018 and many of the highlights that were to expect took place in the event.
The yearly event was entirely software-based this year, despite early expectations to see more hardware-related announcements. The event included all of the latest updates to Apple’s platforms- iOS, macOS, watchOS, and tvOS, along with some improvements to Siri and bigger plans focused on strengthening privacy and security and reducing technology addiction. These enhancements to Apple’s platforms were designed to optimize the overall Apple user experience.
So… What’s NEW?
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Craig Federighi, Apple’s senior vice president of Software Engineering, explained over and over how iOS 12 is all about making things faster and more reliable for new and older devices like the iPhone 6 Plus, which would see apps open up to 40% faster and the camera would launch up to 70% quicker. This is the ‘No iPhone Left Behind’ update with every device capable of running iOS 11 being ready to run iOS 12 when it arrives. In addition, the iOS 12 will also include a new feature called Group FaceTime. The video chat service that right now only connects pairs of people will enable up to 32 to chat online together. The change is significant and useful for friends jumping online together, family member chatting and business meetings with distant coworkers.
This inclusivity did not include Apple Watch users who have the first-generation watches launched in April, 2015 and were still available for porches 20 months ago. The WatchOS 5 capabilities go from competitive Activity Rings to enhanced web page interaction.It is part of Apple’s goal towards a solid, reliable experience with minimal bugs and no battery-throttling or hidden activities scandals bubbling up. Apple was reasonably upfront that it couldn’t deliver the experience it wanted with the first Watch’s hardware.
With Emphasis on privacy was paramount, Apple discussed how it was building on the features from last year which prevented cross-site tracking, to make adverts follow you around less.
The new MacOS software goes further. It will be possible not to be tracked on sites where there are Like or Share buttons from social networks. Intelligent Tracking Prevention, helps block social media ‘Like’ or ‘Share’ buttons and comment widgets from tracking users without permission.
The new tvOS 12 aerial screensaver features on Apple TV 4K, includes aerials shot from space by NASA astronauts aboard the International Space Station.
Siri update includes making suggestions based on the things the user does regularly, like ordering a soy latte from Starbucks every morning or ordering sushi on Sundays.
[Image Source: zdnet.com]
Apple also announced a new Shortcuts app as part of iOS 12 that lets the users tie together multiple steps into a single Siri request. Another new feature called Shortcuts works with third-party apps. For example, the phrase “Siri, I lost my keys” can pull up the Tile app, showing you where you left them. Shortcuts also work on the HomePod and Apple Watch if that’s where you talk to Siri.
Apple’s latest software-based updates satisfy expectations and follow with an increase of 3.2% in AAPL stock in past 5 days. Stock price jumped from $189.98 to $193.51 per share since WWDC 2018 event.
[Image Source: Yahoo Finance]
Following the above, APPL stock grows every year with WWDC announcements. With Apple’s new and improved software, AAPL stock is expected to continue growing in the long-term estimation, as long as it remains updated and innovative.