[Image Source: engadget.com]

For the latest Apple news and with response to the new EU law, called General Data Protection Regulation (GDPR), Apple is promoting powerful privacy tools for iPhone, iPad, and Mac Users. Apple didn’t need to make any big changes in order to meet the stringent GDPR requirements thanks to its good privacy hygiene that its existing precautions already passed the new obligations. However, as the new privacy page reveals on the Apple website, Apple took the opportunity to rethink its privacy standards.

For each Apple pay transaction, Apple doesn’t track who the customer is paying and what they are paying for.  FaceTime conversations, iMessages and so on are end-to-end encrypted.  In Addition, every journey made on Apple Maps are also encrypted so that nobody getting hold of information could work out where you go.

Apple has made it easy to find out exactly what data of the customer is on its servers, from purchase history to photos on iCloud to emails and so on. It also has a recognizable page which warns the user when data is being collected. Apple’s response to GDPR is motivating and sets some standard which others must strive to meet.

On May 23, 2018, Apple’s new privacy site went live. It provides many privacy policies and tools, which range from useful to fascinating, all as easy to understand and use as possible. Since that day, AAPL stock went up by 1.22%, with stock price increase from $186.24 to $188.73 per share.

[Image Source: Yahoo Finance]

Following the above and like in many other domains, Apple’s market gain maintains also with their good privacy obligations that were adjusted and improved even before GDPR came into force. With that said, AAPL stock is expected to continue growing in the long-term estimation, as long as it remains updated and innovative in the privacy segments.