Apple Stock News: Google to Pay $3 Billion to Apple to Remain Default Search Engine

Apple Stock News

For the latest Apple Stock News, AAPL closed at $159.85 per share on August 14th, 2017. It generated a return of 1.50% from its previous close on August 11th, 2017, when it closed at $157.48 per share.

apple stock news

Alphabet Inc.’s Google pays Apple Inc. about $3 billion per year, up from just $1 billion three years ago, to remain the default search engine on iOS devices, analysts at Bernstein wrote in research note Monday.

Bernstein’s researcher Toni Sacconaghi pointed to court documents that confirmed that Google paid Apple $1 billion in 2014 as part of an agreement to offer Apple a cut of what Google makes on iPhone and iPad users. “Given that Google payments are nearly all profit for Apple, Google alone may account for 5% of Apple’s total operating profits this year, and may account for 25% of total company OP growth over the last two years,” wrote the Bernstein analyst.

Although $3 billion is a hefty sum, Apple’s market share in the mobile and tablet industries makes the payment worth every cent. Both parties are winning with this deal.

Apple’s service business, is expected  to grow on its own to reach the size of a Fortune 500 company and make up as much as 13% of total revenue in 2017. After digging into the filings and extrapolating for the tech firms’ growth since 2014, Bernstein suggests that Google’s licensing revenue is the largest or second-largest contributor to Apple’s service business growth.

On Sunday, I Know First published an article pointing out the strengths of Apple’s service business. Read it here. 

Keep checking back for more news regarding AAPL. For Full AAPL forecasts and investment advice by our state-of-the-art algorithm click here.


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