Apple Stock News: New Investment in Beddit for Apple

Apple Stock News

For the latest Apple Stock News, AAPL closed at $152.54 on Friday, May 19th, 2017. It had a gain of 0.34 % from its previous close of $152.24 per share.

Apple Stock News

Beddit is a Finnish start-up that specializes in the analysis of sleep. They have developed a tool set to be placed on the mattress to analyse the quality of the sleep of its users. As the user sleeps, the tool collects data. So, why did Apple invest in such a product? Different hypothesis are circulating.

Firstly, Apple could be willing to develop its line of connected products related to health. But it could also be a way for the famous brand to integrate the technology of Beddit to its Apple iWatch. Competition on this market is tough. Among Apple’s opponents are Fitbit and Garmin.

The device created by Beddit is more advanced than any other sleep applications currently used by competitors of Apple. Thus, having the technology of this start-up could be beneficial in the long term for Apple. As we wrote in previous articles, Apple is a leader in the high-tech industry. Having the technology of Beddit could be a way for Apple to maintain its leadership.

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