Apple Stock News: Customers Remain Loyal To Apple’s iPhone

Apple Stock News

For the latest Apple Stock News, AAPL closed at $153.99 on Monday, May 23th, 2017. It had a gain of 0.61%  from its previous close of $153.06 per share.

Apple Stock News

Morgan Stanley recently published the results of its latest survey. And its results are indisputable: Apple dominates the market. Well, there’s only one field that escapes Apple’s dominance: the design, overpowered by Samsung. For example, the Samsung Galaxy S8 has features that are simply not available with the iPhone. The Samsung Galaxy S8 offers features, such as: iris scanner, wireless charging pad, and even a heart rate sensor.

However, Apple earns the largest profit in the smartphone industry. Furthermore, its customers are more loyal than those of any Android’s counterpart. Thus, the retention rate of iPhone owners are equivalent to 92%, against 86% last year. Then comes Samsung with 77% of its customers willing to change phone in the following year and who reported they will be “extremely likely” to stick with the same brand. Brands, such as: LG, Motorola, and Nokia, have a lower retention rate than Apple and Samsung.

One simple reason of these figures is that the iPhone is the only brand of its iOS market while Android encompasses a wide range of brands.

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