Apple Stock News: iTunes On The Spotlight

Apple Stock News

For the latest Apple Stock News, AAPL closed at $141.83 on Monday, April 17, 2017. It had a gain of 0.55% from its previous close of $141.80 per share.

Apple Stock News

After a series of decline, Apple is looking to reverse this trend. Apple’s quarter earnings is projected to take place on May 2nd. Investors forecast a bright future for Apple as projects like the iPhone 8 and autonomous technologies for car are in progress. Moreover, Apple may be looking to make some changes and updates regarding iTunes.

iTunes might even change its name. This would also include internal changes of the functionality.  In the past two years, Apple has put a lot of effort in its communication to promote Apple Music in order to compete with Spotify -its direct opponent. However, this has had a negative impact on iTunes, which benefit from less attention. Thus, Apple might bring closer iTunes and Apple Music. This will lead to a central musical offer by Apple.

This choice could strengthen the presence of Apple in the streaming of music instead of music downloads. As comparison, in 2016, in the French market, musical downloads represented 33 millions while the musical streaming was equal to 143 million.

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