Apple Stock News
For the latest Apple Stock News, AAPL closed at $144.02 on Wednesday, April 5, 2017. It had a loss of 0.24% from its previous close of $143.68 per share.
Apple has enjoyed its customers paying premium prices for their products. However, in a change of strategy, it appears the iPhone 8 might not be as expensive as its ancestors. According to Steven Milunovich, a company analyst at UBS, the pricing structure of its future products may dramatically decrease.
Although Apple consumers have been willing to pay a premium for Apple products, Apple may need to rethink their strategy. Competitors, such as Samsung, has opted for a push strategy for its last two products. Thus, Apple may not release a $1,000 or more for their iPhone. Instead, Apple will increase the price for the upgraded S version of the iPhone.
Perhaps pricing won’t be the main consideration for Apple customers, as long as the new iPhone 8 meets their expectations. Apple’s newest phone will offer numerous upgrades, such as an “all glass” chassis or fingerprint sensor (Forbes).
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