Apple Stock News: Apple To Push iPad Pros

Apple Stock News

For the latest Apple Stock News, AAPL closed at $143.66 on Friday, March 31, 2017. It had a loss of 0.19% from its previous close of $143.93 per share.


In a push to make consumers purchase Apple’s newest products, the company came up with a clever marketing campaign. The ads continued a campaign where Apple takes real people’s tweets and turns them into advertising brilliance.

One of the ads, a woman by the name of Adriana complains about her laptop being too heavy. According to her tweet, it weighs “five million tons“, which seems like a lot.

A voiceover declared that “an iPad only weighs a pound”, indicating the usefulness and non heavy aspect of the iPad pro.

There were a series of these ads, targeting different peoples tweets in varying scenarios, where Apple had an answer for them with their iPad pro. The main aim of these ads were to show off their iPad pro and all the features it has that consumers were complaining about their laptops, making the switch easier.

Apple has debated whether the iPad Pro is a laptop or not. Just under a year ago, it insisted it was a laptop. But not they are saying that it’s better than a laptop.

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