Apple Stock News: Apple To Launch Augmented Reality?

Apple Stock News

For the latest Apple Stock News, AAPL closed at $141.46 on Monday, March 20, 2017. It had a gain of 1.05% from its previous close of $139.99 per share.


Apple’s newest venture in technology is Augmented Reality, the little cousin of Virtual Reality. Augmented Reality overlays images, videos and games on the real world. CEO Tim Cook, said last year, we will have “AR experiences every day, almost like eating three meals a day. It will become that much a part of you.”

The company sees AR as a massive market and huge potential to drive share prices up. They have built a team with both hardware and software veterans. The group includes engineers who were involved with the Oculus and HoloLens virtual reality headsets, sold by Facebook and Microsoft.

Apple is working on various AR products, some include digital spectacles that connect wirelessly to an iPhone and beam content to the consumer wearing them. The glasses may be a long way off, however AR features could come up sooner in the iPhone.

The AR global market is set to surge 80% to $165 billion by 2024, according to research Global Market Insights. Gene Munster, founding partner at Loup Ventures, believes AR devices will replace the iPhone. “It’s something they need to do to continue to grow,” he says, “and defend against the shift in how people use hardware.”

As augmented reality is the less known cousin of virtual reality. VR receives more attention because it immerses the user in an augmented world, with an obvious attraction for gamers. The products are niche rather than mainstream at the moment. Apple believes AR will be an easier sell due to it being less intrusive.

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