Apple Stock News: Shot on iPhone 7 Campaign

Apple Stock News

For the latest Apple Stock News, AAPL closed at $129.08 on Friday, February 3, 2017 with a 0.94% gain, or $1.21 from its previous close of $127.87 per share.

Apple on Monday aired the latest of its iPhone 7 commercials. Once again, Apple is putting the handset’s imaging capabilities in the spotlight. To see the video, click here.

Iphone 7

Part of a larger campaign, the “One Night” series focuses on iPhone’s camera and its ability to capture stunning images even in low-light settings. Showing iPhone’s impact on the smartphone space, and serving as a reminder of its ubiquity, Apple incorporates pictures shot by amateur and professional photographers from around the world.

Officially called “Shot on iPhone 7”, the photos were taken with iPhone 7 Plus and, in some cases, “additional hardware”.  Monday’s ad featured photos and video highlights generated by iPhone’s built-in Camera app. The app features optical image stabilization support, automatic metering, color correction, time-lapse functionality and other advanced features.  Moreover, users have the ability to capture images in higher quality.  Thus, resulting in Apple’s claim to showcasing the best smartphone camera on the market. For the latest generation device, Apple opted to include OIS across the board.  As a result, users find the phone easier to take pictures in dimly lit scenes.

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