Apple Stock News: Market Share In China Increases

Apple Stock News

The latest numbers for iPhone sales in China show its market share has risen to 27.6% from December to February, up from 25% in the November to January period. Year-over-year, Apple’s overall market share increased 9.7 percentage points, surpassing local brand Xiaomi for the first time as the top smartphone maker in the market. The iPhone 6 is the most popular smartphone, while the iPhone 6 Plus is the third most popular.

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The figures make it clear that Apple has become very popular in China, establishing itself as a luxury brand in the market. China became the world’s largest smartphone shipper in 2012, accounting for roughly 21% of the global smartphone market share at the time. Apple made the country a point of emphasis at the time, visiting the country multiple times. The company has shied away from using cheaper parts to compete with competitors Xiaomi and Samsung in emerging markets.

Data showed that the iPhone market share increased in seven of nine countries in February. The countries where the market share increased were the U.K., Australia, China, France, Italy, Germany, and Spain. The two countries where the market share fell were Japan and the US, where it still has market shares of roughly 50% and 40%, respectively. The data makes it clear that the iPhone 6 and 6 Plus are both extremely popular as a luxury brand around the globe.

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